LINCOLNSHIRE, Ill. & PONTE VEDRA BEACH, Fla.--(BUSINESS WIRE)--The PGA TOUR and CDW Corporation (Nasdaq: CDW) today announced a five-year extension of their marketing relationship that will extend CDW’s role as the “Official Technology Partner of the PGA TOUR and PGA TOUR Champions” through 2021.
Through the agreement, CDW will continue its exclusive sponsorship of the PGA TOUR’s ShotLink® real-time scoring system and maintain branding across the bottom of the TOUR’s electronic scoreboards at tournaments.
“For almost a decade, CDW’s relationship with the PGA TOUR has benefitted both organizations and enabled the TOUR to fully leverage CDW as a trusted technology advisor,” said Thomas E. Richards, chairman and CEO at CDW. “From powering the ShotLink scoring system to improving back-office productivity with cloud-based Office 365, the extension of CDW and the PGA TOUR’s relationship will allow us to continue to collaborate successfully.”
“We are extremely pleased to announce the continuation of our relationship with CDW, which provides the TOUR with valuable expertise and product service to enhance our technological capabilities to benefit our staff, players and fans,” said Tom Wade, Chief Commercial Officer of the PGA TOUR.
CDW will continue business-to-business hospitality and customer engagement at 10-plus tournaments in strategic markets and provide a broad range of IT products and services to advance the TOUR’s operations for players and staff, as well as to improve the experience for golf fans.
“CDW is more than a valued strategic partner regarding our technology plans,” said Steve Evans, Senior Vice President of Information Systems for the PGA TOUR. “Over the next few years, we plan to greatly expand the IT capabilities of the PGA TOUR, our tournaments and our ability to interact with our fans. CDW is integral to this expansion.”
“As a leading IT solutions and services provider, CDW works with the top technology brands to help the PGA TOUR maximize the fan experience, support players and empower its employees,” said Matt Troka, senior vice president, Product and Partner Management at CDW. “Our continued relationship with the PGA TOUR provides a great opportunity to showcase the power of partnerships between technology and sports.”
CDW became an official PGA TOUR sponsor in 2008.
CDW is a leading multi-brand technology solutions provider to business, government, education and healthcare organizations in the United States, Canada and the United Kingdom. A Fortune 500 company with multi-national capabilities, CDW was founded in 1984 and employs more than 8,700 coworkers. For the twelve months ended June 30, 2016, the company generated net sales of over $13 billion. For more information about CDW, please visit www.CDW.com.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 227 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2015, tournaments across all Tours generated a record $160 million for local and national charitable organizations, bringing the all-time total to $2.3 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.