WINSTON SALEM, N.C. & TORONTO--(BUSINESS WIRE)--Lowes Foods, a Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, and Unata, the award-winning provider of 1-to-1 digital solutions for grocers, won a 2016 Category Management Best Practice Award yesterday for “Omni-Channel Experience” from Retail Leader and the Category Management Association.
Lowes Foods and Unata were granted this award for their work developing a brand new omni-channel, 1-to-1 personalized digital customer experience. Leveraging Unata’s proprietary 1-to-1 machine-learning technology, Lowes Foods has enabled a uniquely relevant shopping experience for their guests that is seamless across all channels, increasing customer satisfaction, loyalty and total wallet spend.
“The implementation of the new platform has provided a positive guest experience and increased guest satisfaction,” said Klaus Werner, Senior Director of eCommerce at Lowes Foods. "Our valuable partnership with Unata is a key factor in achieving our vision of delivering a seamless omni-channel experience to our guests – one that is personalized and brings together content and commerce consistent with our brand."
“We’re honored to win this Best Practice award alongside Lowes Foods for our work developing their omni-channel digital customer experience,” said Matt Paterson, VP of Product for Unata. “The open and collaborative nature of our partnership with the Lowes Foods team has allowed us to not only create a seamless guest experience, but also launch some industry-first features that are making waves in the grocery industry.”
The 2nd Annual CMA Best Practice Awards recognizes and celebrates the power of collaboration between retailers and their supplier partners. The awards honor ‘Best-in-Class’ collaborative initiatives including Shopper Insights, Shopper Marketing, Custom Assortment Solutions, Collaborative Business Planning and Omni-Channel Experience.
“We are excited to recognize the key leaders in the industry for their significant accomplishments at our 2016 CMA Conference,” said Blaine Ross, Category Management Association. “These leaders continue to embody the spirit of the association by providing ‘best-in-class’ business results, partnership and thought leadership in the retail industry.”
The winners, along with two runners-up per category, were announced at the awards gala luncheon at the CMA National Category Management Conference on September 13 in Las Vegas.
The Omni-Channel Experience Award was based on the following criteria:
- Importance of shopper needs/problems addressed
- Creativity of Solution
- Executional Excellence
- Demonstrated and measured business results
To see the Lowes Foods digital customer experience live, visit www.shop.lowesfoods.com
