GOLETA, Calif.--(BUSINESS WIRE)--Teva® and UGG®, both divisions of Deckers Brands (NYSE: DECK), have unveiled a new collection that takes cues from their iconic footwear heritage. Delivering quirky-cool hybrids that are designed to take on the urban trail, the Teva x UGG® collection comes from two brands that were born from the water and evolved in different directions, combining the legendary river utility of Teva and the surf inspired beach-chic coastal ease of UGG®. Conceived at the intersection of fashion and function, the collaboration encompasses a bold offering tailor-made for the tastemaker who seeks an extra dose of style in their daily adventures.
“The Teva x UGG collaboration allows us to celebrate expression of freedom while showcasing the innovation that is infused into each of our products,” says Wendy Yang, President of the Performance Lifestyle Group at Deckers Brands. “With this collaboration, we wanted to fuse the most iconic and loved elements from both brands and deliver them in a contemporary collection for the modern consumer.”
Available for a limited time in two signature styles – the Sandal and the Hybrid – the Teva x UGG® collection is offered in highly wearable hues including Black Iris, Dark Gull Gray, White, Navy, and Burnt Olive. The sporty Sandal silhouette retails for $175USD, while the Hybrid mid-calf height iteration retails for $225USD.
Employing the Teva brand’s iconic universal strapping system and Hurricane sandal footbed, the collection features a microfiber topsole and utilizes ultra-wearable materials including neoprene, plush sheepskin, and the UGG® brand’s innovative UGGpure™ wool.
“Our latest collaboration with Teva celebrates the art of footwear design,” says Andrea O’Donnell, President of the Fashion Lifestyle Group at Deckers Brands. “It’s a rarity to have two iconic heritage brands with such distinct DNA under the same umbrella. It’s allowed us to create unique, fashion-forward styles that are equal parts aspirational and accessible.”
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com. @UGG #thisisUGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high performance activities. The company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, HOKA ONE ONE®, and Koolaburra®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, company-owned and operated retail stores, and select online stores, including company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.