NEW YORK--(BUSINESS WIRE)--Trend forecasting agency Fashion Snoops, announced today the launch of Palette Builder, a new technology designed to automate and streamline the way New Creatives source, create, and communicate color.
The company has transformed what once was a tedious and manual process of color planning by building a platform where this can now be done online, quickly and collaboratively.
Utilizing Palette Builder, creatives can find inspiration and color recommendations, extract colors from an image, visualize color standards, build palettes, archive and share them - all in an easy-to-learn platform. Using dynamic pro-templates, the platform allows users to create compelling palettes in a matter of seconds.
“As a former designer, and now an advisor to leading brands, I know firsthand the complexity of color planning,” says Lilly Berelovich, Fashion Snoops’ Co-Founder and Chief Innovation Officer. “Our goal designing Palette Builder is to get the manual work out of the way, so our clients can focus on the creative part of color planning. Having already used the tool internally at Fashion Snoops, I know that it will turn a week of work into a few hour process.”
The cloud-based platform gives creatives access to palettes anytime, anywhere. It allows companies to share color direction throughout the organization.
“There are many online tools that provide isolated solutions for parts of the process,” says Itay Arad, Fashion Snoops’ Co-Founder. “None of those tools manage the process end-to-end the way we do, eliminating both the manual work and the use of third-party design tools.”
Palette builder is an integral part of Fashion Snoops’ Creative Platform – a subscription-based online source of inspiration, data, and tools for creatives in fashion, textile, accessories, home décor, beauty, and other creative-driven industries. The integration allows users to seamlessly incorporate Fashion Snoops color recommendations into their own palettes, gaining a significant head start in their color planning process and confidence in the direction taken.
Click here for more on Palette Builder.
About Fashion Snoops
Fashion Snoops is an innovative trend forecasting online service and consulting agency that inspires clients to create with confidence. As ‘The Source for the New Creative’ they provide inspiration, data, and technology to help brands and companies identify and act on trends and cultural movements.
Visit www.fashionsnoops.com for more information.