SANTA MONICA, Calif.--(BUSINESS WIRE)--Tastemade Inc. and Jaunt Studios have partnered to create a virtual reality (VR) travel experience: A Perfect Day in Los Angeles. With the help of VR, Ryan Seacrest, Conan O’Brien, and tastemakers Jax Tranchida, Carlo Alberto Orecchia, Julie Nolke, Katie Quinn, and Jimmy Wong, viewers get an all-access tour of the city of Los Angeles. This group of LA-insiders bring the city’s most delightful secrets and world-famous attractions straight to the viewers. The piece is live in the Jaunt VR App now.
As two well-known experiential brands in food, travel and lifestyle, Jaunt and Tastemade came together on the experience to transport viewers to places in the City of Angels they have always wanted to go. Filmed with the Jaunt ONE camera, the high-quality, cinematic VR experience brings unprecedented access to some of the city’s most iconic sites. The piece was created in conjunction with LA24.org, the committee bidding to host the 2024 Olympic Games, which helped Tastemade and Jaunt bring the best of Los Angeles to life as a diverse, vibrant location unlike any other.
A Perfect Day in Los Angeles kicks things off in-studio with Ryan Seacrest before heading to a hidden water hole in Malibu and cruising by Stan’s Donuts for some sugar-filled fuel. Next, they’ll have the chance to take the field with the LA Galaxy soccer team and ride the infamous Jaws ride at Universal Studios Hollywood. The experience ends the way a perfect day in LA should: at the beach, listening to the waves crash and watching the sunset - and a quick dose of in-studio banter between Conan O’Brien and Andy Richter with the age-old debate: how much of “LA” is really LA?
“We are always looking for new ways to tell stories,” noted Larry Fitzgibbon, co-founder at Tastemade. “By partnering with Jaunt on A Perfect Day in Los Angeles, we’re combining top talent with advanced technology to offer audiences a star-powered glimpse at one of the world’s most exciting cities—and doing it in a fun and entertaining way.”
“Our team loves being able to give viewers a taste of the places they want to go with the help of high-quality, cinematic VR,” said David Anderman, chief business officer at Jaunt. “Partnering with Tastemade to create A Perfect Day in Los Angeles is an exciting way for us to continue those efforts and cater experiences to tastemakers of the world.”
A Perfect Day in Los Angeles is currently available within the Jaunt VR App for iOS, Android, Gear VR, Oculus Rift, HTC Vive and Desktop 360.
Jaunt is pioneering the future of creative storytelling through cinematic virtual reality. Founded in 2013, Jaunt is the leading developer of the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today’s best content creators. Jaunt works with leading creatives – from brands to artists to filmmakers – to create cutting-edge content accessible across all devices and platforms. Headquartered in Palo Alto, California, the company also maintains a presence in Los Angeles, CA through its studio arm, Jaunt Studios; a European business office in London; and an engineering and development office in Amsterdam. In 2016, Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC). Collectively, Jaunt produces branded and original VR content for audiences worldwide. Join @JauntVR on Facebook, Twitter, Instagram and YouTube.
Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, China Media Capital, Highland Capital Partners, Google Ventures, Redpoint Ventures, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Peter Gotcher, Blake Krikorian, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.
Tastemade is a digital media company focused on food, travel and lifestyle programming for the connected generation. We bring this to life on every screen from smartphones to connected TVs for a global community of 100 million monthly active viewers. Tastemade has won several awards for its innovative programming, including a James Beard Award in 2014. Based in Santa Monica, CA, the company is funded by Goldman Sachs, Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Tohokushinsha Film Corporation. For more information, visit Tastemade at: www.tastemade.com.