FORT WORTH, Texas--(BUSINESS WIRE)--Dickies, the world’s leading performance workwear brand, has partnered with Richard Rawlings, star of Discovery Channel’s “Fast N’ Loud,” to become the official apparel of the show’s featured auto shop, Gas Monkey Garage. Rawlings and his crew will be outfitted in Dickies workwear and Rawlings will serve as a Dickies brand ambassador.
Rawlings, iconic muscle car enthusiast and the proprietor of Dallas, Texas-based Gas Monkey Garage, searches, buys, restores and sells forgotten, derelict cars with the help of the Gas Monkey crew. Over the years, Rawlings’ work on “Fast N’ Loud” has become extremely popular because of his authenticity, self-assuredness and a willingness to take on the most challenging of automotive transformations.
“With the amount of time we spend in the shop, it’s incredibly important that we have something durable, functional and comfortable. Dickies is one of the most recognizable brands in our business and they give us all of that,” said Rawlings. “We’re ready to kick it into high gear and have some fun in the garage with Dickies.”
Gas Monkey Garage will feature Dickies logos on the shop walls and the crew will don new Dickies uniforms on the latest season of “Fast N’ Loud,” airing Mondays on the Discovery Channel. Rawlings will join Dickies at events hosted on-site at the garage in Dallas, as well as trade shows and various media events throughout 2017.
“The Gas Monkey crew doesn’t mess around when it comes to durability and quality in their work, and at Dickies we share those same values,” said Brent Streit, vice president of marketing, Williamson-Dickie Mfg. Co. “We’re the leading automotive performance workwear brand and given that, it made sense to partner with the best crew out there.”
Dickies workwear, including the legendary 874® work pant which will celebrate its 50th anniversary in 2017, is a long-time staple in many automotive shops, providing quality, comfort and durability for decades. Shop the full line of Dickies apparel at www.dickies.com or follow the brand on Facebook, Instagram and Twitter.
About The Dickies® Brand
Dickies, the world’s leading performance workwear brand, has provided workers with durable, functional and comfortable workwear since 1922, pioneering such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products are available in more than 100 countries, allowing individuals around the world to experience the performance of Dickies. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter
About Williamson Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value across an assortment of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores, independent stores and online sites under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.
About Gas Monkey Garage
Gas Monkey Garage is an automotive restoration shop in Dallas, TX, that is featured on Discovery Channel’s hit reality TV show Fast N’ Loud. Owner, Richard Rawlings, and master mechanic Aaron Kaufman, find abandoned classic cars dating back to the 1920s and bring them back to life and back on the road. For more information, visit http://gasmonkeygarage.com and follow @GasMonkeyGarage on Twitter.
