Programmatic Display Advertising Market - 50% of Ads Viewed on Mobile Devices - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Programmatic Display Advertising Market - With Forecast (2016-2021)" report to their offering.

The United States is the largest market as on date due to the country's early adoption of programmatic display advertising. Programmatic display advertising market was worth a little over $10 billion in 2015. This was a 100% and more growth in revenue over the previous year in the country indicating how lucrative the market is and also how advertisers are realizing higher profits through systematic and targeted advertising. The APAC region is still yet to show the high volume of growth which the United States is showing as of now, however, APAC's contribution could become significant by the end of the forecast period.

In terms of devices which are used to view these advertisements, mobile devices contribute the highest share to the programmatic display advertising market. Numerous e-commerce sites are coming out with just a mobile app and not a desktop website thereby forcing the mobile device to be an indispensable tool for the market. It is estimated that close to 50% of all programmatic ads that are viewed world-wide are viewed so through a mobile device.

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB. However, it is estimated that over the next few years, a number of companies will start migrating to direct deals as against automated deals for certain accounts. This shift will still not overtake RTB by the end of the forecast period, but could do so beyond that.

Companies Mentioned:

  • Adconion Media Group
  • AppNexus
  • BrightRoll
  • Convertro
  • Criteo
  • Dárriens Media Exchange
  • Facebook
  • Google
  • Kontera
  • LiveRail
  • Microsoft
  • ONE by AOL
  • Platform One
  • Rocket Fuel
  • Rubicon Project
  • SpotXchange
  • StickyADS.tv.
  • Tremor Video
  • TubeMogul

Key Topics Covered:

1. Market Overview

2. Executive Summary

3. Market Landscape

4. Market Forces

5. Strategic Analysis

6. By Device:

7. By Trading Channels:

8. By Geography:

9. Market Entropy

10. Company Profiles

For more information about this report visit http://www.researchandmarkets.com/research/rk33lp/programmatic

Related Report:

Related Topics: Online Advertising

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press@researchandmarkets.com
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Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716