NEW YORK--(BUSINESS WIRE)--Symphony Talent announced their strategic partnership with Brazen, provider of real-time chat software for hiring and networking, opening a new door for employers to interact and communicate with top talent. Since 2006, Brazen has helped organizations create meaningful candidate engagement. As a key player in the omni-channel recruitment marketing and employer branding arena, Symphony Talent recognized that there was a synergistic parallel to how they and Brazen were approaching candidate engagement, and Symphony Talent saw the great value in the power of chat. As partners, Symphony Talent and Brazen now provide a new communication approach for brands to reach candidates at every step of their talent journey, built to start more relevant conversations, faster.
“Symphony Talent and Brazen have a shared vision to redefine the way companies connect with talent,” said Ed Barrientos, CEO at Brazen. “With chat overtaking phone, email, and social media as the dominant form of communication, we think it’s crucial to connect with candidates on their own terms. Together with Symphony Talent’s game-changing career site software, we are streamlining the application process, making it easier for candidates and recruiters to connect in a meaningful, scalable way.”
For the past ten years, Brazen has provided a more approachable sphere of communication that allows scheduled chat conversations to replace formal in-person meetings. Visitor-to-applicant conversion rates are considerably higher for Brazen customers at 25%, when compared to the industry standard of 5-10%. This new engagement is promising in the sense that Symphony Talent provides career site software and Brazen provides the chat that plugs right in — a fluid partnership that will streamline communication operations for brands invested in fostering valuable interactions with key talent. People of all ages are quickly adopting chat as their primary communication channel not just in the personal sense, but also in their professional worlds. Text messages now outrank phone calls as the dominant form of communication among Millennials, and chat applications have much higher retention and usage rates than most other types of mobile applications.
The Brazen integration also enhances Symphony Talent’s display advertising and retargeting technology, SmartMedia. SmartMedia, which is part of Symphony Talent Media Optimizer, has the ability to identify the best target audience for receiving branded advertising based on profile, location, and interests. Thousands of digital banner, social, video, and mobile ad impressions then drive candidates directly into an actionable chat engagement, which is a more logical and engaging action for a passive candidate than the application process.
“We’re excited to partner with Brazen,” said Roopesh Nair, president & CEO at Symphony Talent, “They’re a proven player in the talent acquisition space and they have a history of producing great results for their customers. The combination of our career site and media optimizer platform with their chat software has the potential to increase engagement rates up to 5x over the average application rate, which will help customers humanize their engagement with talent.”
About Brazen:
Brazen is a scheduled chat software platform designed to humanize engagement by making personal interaction efficient and scalable. The world's leading organizations use Brazen's software platform to interact and engage with employees, job candidates, customers, students, and alumni. Recently recognized as a Hot Vendor in Talent Management by Aragon Research, the company is venture-backed and headquartered in the Washington, D.C. metro area. For more information, visit www.brazen.com.
About Symphony Talent:
Symphony Talent (FH Holdings LLC) is a next-generation, omni-channel recruitment marketing platform delivering a holistic solution to change the ways employers source, engage, hire, and retain best-in-class talent. Our platform provides clients access to a suite of integrated cloud-based solutions and targeted campaigns, paving a new path to talent acquisition and employer branding strategies. As pioneers in this shifting recruitment landscape, we have taken on the profound responsibility of bridging the gap between technology and people by processing, executing, and birthing a new form of omni-channel recruitment marketing that embraces this provocative concept. The future of the workforce and how employers and talent connect has changed. By offering trusted product sets and services within one integrated, customizable, and highly competitive platform, Symphony Talent is redefining how brands are prioritizing and approaching talent acquisition. To learn more about Symphony Talent, visit www.symphonytalent.com. Find us on Facebook, Twitter, Instagram and LinkedIn.
