NEW YORK--(BUSINESS WIRE)--Today, Procter & Gamble (NYSE:PG), Worldwide Olympic Partner, unveils the newest athlete and mom partnership during the Rio 2016 Olympic Games. Laurie Hernandez, U.S. Olympic gymnastics gold and silver medalist, is named the Crest® and Orgullosa ambassador. Laurie’s mom, Wanda Hernandez, also joins the ‘Thank You Mom’ family to share her journey and highlight the pivotal role moms’ play.
Laurie Hernandez and her mom will make their first official appearance on August 19 at the P&G Family Home in Rio, a ‘home away from home,’ where Crest and Orgullosa will celebrate the announcement among athletes, moms and families.
The 16-year-old gymnast of Puerto Rican descent is the first U.S. born Latina to join the U.S. women’s gymnastics team since 1984 and is also one of the youngest members of the 2016 U.S. Olympic Team. Hernandez represents a new wave of Latinas who shine with orgullo (pride) and confidence and are reshaping the face of America.
“My motto in life is to embrace every moment. This is such an exciting time for me and I’m so proud, Orgullosa, to be a Crest athlete,” Hernandez said. “When you’re given the opportunity of a lifetime to perform on the world’s biggest stage, smiling with confidence for your family and supporters is part of every routine. As I prep for the competition, I always count on Crest products to keep my smile radiant and flawless on and off the mat."
The breakthrough Olympic Games star and her mom will be featured alongside Crest in an upcoming campaign on the Orgullosa online platform (www.orgullosa.com) which was created to celebrate, empower and fuel Latinas’ accomplishments and dreams. The initiative, which carries the name of the Spanish word for “proud,” will spotlight personal anecdotes of the Hernandez family and the pride in their culture, traditions and family.
“Olympian Laurie Hernandez has inspired people around the world through her talent, personality and amazing smile. We welcome Laurie to the P&G family and we’re so proud to support her as a role model for the strength and power of Latinas and their families,” said Marc Pritchard, P&G Chief Brand Officer.
Join the online conversation. Like Crest on Facebook or follow @Crest on Twitter to receive updates and learn more about oral health. Also visit Orgullosa.com to become part of the Latina-inspired community and like Orgullosa on Facebook.
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by The Procter & Gamble Company.
Orgullosa is a P&G-owned program that celebrates Latinas and empowers them to feel confident about their personal appearance, style and homes by offering solutions that satisfy their beauty and household needs through a variety of trusted brands, including Olay®, Secret®, Venus®, Pantene®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®, Gain®, Pampers®, and Dawn®.
About P&G’s Olympic Games Program
P&G brands are committed to giving moms the best, each and every day. Not just moms of Olympians, but all moms, all around the world. As a Worldwide Olympic Partner, when P&G brands like Tide, Gillette, Bounty and Pampers partner with athletes on their Olympic Games journey, P&G also recognizes the mom who supported them every step of the way. For the Rio 2016 Olympic Games, 18 P&G brands in more than 35 countries will activate the Company’s Olympic Games campaign through TV and digital content, in-store displays, public relations and social media.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.