NEW YORK--(BUSINESS WIRE)--I.N.C International Concepts, exclusively at Macy’s, today reveals its fall 2016 campaign, “Iris Meets I.N.C,” and launches its corresponding emoji keyboard inspired by campaign star, Iris Apfel.
Designed by Snaps and with input from Apfel, the keyboard includes emojis, stickers and GIFs featuring Apfel, her signature quotes, and items from the “Iris Meets I.N.C” collection. The emojis also incorporate lifestyle categories, including beauty, food and beverage, and an assortment of birthday-themed graphics in celebration of Apfel’s upcoming 95th birthday on Aug. 29.
“I’m a little old for emojis and I didn’t know what they were,” said Apfel. “But everyone seems to like them, and I want everyone to have a good time. If my face makes people happy, I’m all for it.”
The creative advertising campaign, shot by Ben Watts, features Apfel, both on her own and alongside model Linda Vojtova, wearing five looks from the collection. As previously announced, I.N.C teamed up with Apfel to develop a collection of approximately 40 must-have clothing and jewelry pieces that play into fall’s “mod” trend revival. Apfel consulted with I.N.C’s design team and provided creative direction on the collection, which focuses on stylish and versatile wardrobe staples and a wide assortment of her signature bangles.
The emojis will appear throughout all elements of the campaign, including product hangtags, digital advertising and direct mail.
“This is Macy’s first foray into emojis, and Iris Apfel’s campaign for I.N.C was the perfect occasion to try something we’ve never done before,” said Nancy Slavin, senior vice president of marketing for Macy’s Merchandising Group. “Iris has collaborated with other fashion brands in recent years, so we wanted to take a fresh approach. She’s an icon whose appeal spans multiple generations, and we see these emojis as a fun way to amplify the campaign through mobile first. Her fans are going to go crazy!”
Beginning Aug. 3, the emojis are available for free download on iOS and Android through the Apple App and Google Play stores.
The “Iris Meets I.N.C” collection will be available exclusively at Macy’s stores and on macys.com in early September 2016.
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 730 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.
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