NASHVILLE, Tenn.--(BUSINESS WIRE)--In June, Bonnaroo Music and Arts Festival became the first festival where attendees benefitted from Aloompa’s latest product, LIVESTORY™, which enables attendees to re-live their unique experience long after the music ends.
Aloompa’s LIVESTORY™, named My Setlist for Bonnaroo, was the collaboration of Bonnaroo’s Jeff Cuellar and the founders of Aloompa. Using 300 bluetooth beacons onsite, Aloompa was able to associate an attendee with a specific event and behavior at the festival in real time. Curated artist imagery and music were then added to their unique timeline or LIVESTORY™. Found in the festival’s mobile app, each unique setlist features the ability to stream and share with friends.
“We’re continually working to enhance the attendee experience and create fan first integrations not found at any other festival. Leveraging Aloompa’s innovative platform, we’ve developed a unique way for fans to compile their Bonnaroo music memories in one place. This also allows us to learn more about our audience so that we can improve the festival experience year over year,” shared Jeff.
The new product is an engagement-rich opportunity for brands to connect with attendees on a deeper level. A popular Diageo vodka brand took advantage of LIVESTORY™ at this year’s festival. The branding opportunity was facilitated through Bonnaroo’s sponsorship team.
“Aloompa has a unique position because of its aggregation of organizer, attendee, brand, and artist perspectives, which enables us to deliver products and features that provide value to each stakeholder while also bringing a deeper understanding of the entire live event ecosystem,” said Drew Burchfield of Aloompa.
Aloompa LLC, a Nashville-based technology company helps event producers, brands and others provide a better live event experience through the use of mobile apps, data & analytics and sponsorship focused features. The company’s industry-leading methodology around the use of proximity sensors on-site allows for delivery of targeted messaging and provides rich behavioral analytics. www.aloompa.com.
About Bonnaroo Music & Arts Festival
Held on a 700 acre farm in Manchester, Tennessee, Bonnaroo Music and Arts Festival is a four-day immersive experience, celebrating the best in live music from timeless legends to emerging artists in rock, hip hop, electronic, jazz and Americana. Co-founded by Superfly and AC Entertainment. www.bonnaroo.com.