NEW YORK--(BUSINESS WIRE)--Tactify is today releasing its new Tappcards product for companies seeking unique ways to drive app downloads.
Created to bridge the divide between offline events and digital experiences, Tappcards are custom printed cards, with an embedded NFC chip that instantly download apps and files onto mobile devices. Through a tap or QR scan, end users are directed to the correct store for their device to download the app being promoted. Tappcards feature a unique offset printed design for each app and are available starting at 250 cards for $250 with additional volume discounts available. When users purchase Tappcards they will also receive access to the Tappcards Dashboard where they can see analytics on customer interactions, make live updates to the card’s digital content and re-order with the click of a button.
Compatible with the Google’s newly announced “Instant apps”, Tappcards feature a fully connected web-based dashboard. This allows marketers to view live analytics and make real time changes to active campaigns.
Experiential marketing is on the rise as brands seek new ways to reach consumers in a tangible way, yet there are few solutions to seamlessly connect events to digital actions. Tappcards not only offer a solution that is customizable, affordable and easy to use, but does so in a way that can be fully tracked to provide companies with a measurable return on investment.
According to the Association of National Advertisers (ANA), $65 billion was spent on experiential marketing in the US in 2015. With brands heavily invested in digital spend, Tappcards allow these assets to be leveraged into offline events and activations.
Tappcards are the second shareable NFC card product by Tactify, whose Sharetapes product (released in 2013) has been utilized by brands like Spotify, Universal Music, and IBM and many others, to share branded multimedia at live events and as part of experiential marketing.
Tactify is a connected products startup focused on the events and experiential marketing industry. Originally founded 2013 in Sydney, Australia, opening a New York office in 2014. Customers include Spotify, IBM, Warner Bros, Universal Music, Pandora.