BOSTON--(BUSINESS WIRE)--Visible Measures, the leader in content advertising data and technology, today announced that it has finalized an integration with LiveRamp™, the leading provider of data connectivity and onboarding services, allowing brands to utilize their offline data for targeted digital media campaigns. With this new integration, clients can now onboard their offline first-party data, overlay intelligence from Visible Measures’ massive video dataset, and create audience segments for targeting purposes.
Although many brands collect customer data, it can be challenging to share this data at scale with marketing platforms if technical integrations have not been established. With the LiveRamp partnership, Visible Measures is able to execute video campaigns while seamlessly tapping into crucial data, saving brands from investing extensive internal resources and time on integrations with low match rates.
“Brands gain a competitive edge when they connect their data with other unique, high-value data sets in the marketplace,” said Travis May, president and GM, LiveRamp. “Through our partnership with Visible Measures, marketers gain the ability to run digital media campaigns that are more efficient and relevant for each consumer.”
“LiveRamp provides the data connectivity to help Visible Measures’ clients improve customer interactions on multiple channels and devices,” said Brian Shin, founder and CEO, Visible Measures. “As a result of this integration, our global client base will be able to leverage their own customer segments that they’ve built, and successfully target video ads towards the audiences that they care about the most.”
About Visible Measures
Visible Measures, the leading content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. The company’s platform is fueled by a massive proprietary dataset, as well as patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties. World class advertisers and brands successfully rely on Visible Measures’ video content advertising platform every day to drive unmatched consumer engagement worldwide. Visit us online at www.visiblemeasures.com or follow us on Twitter @visiblemeasures.
LiveRamp connects more than 300 digital marketing platforms and data providers. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs. For more information, visit www.LiveRamp.com.