Bluemercury Opens 100th Store

Company poised for sustained growth in coming years

Marla and Barry Beck, Founders of Bluemercury, open 100th store (Photo: Business Wire)

WASHINGTON--()--Seventeen years after its founding, Bluemercury, Inc., the nation's largest and fastest-growing luxury beauty products and spa retailer announced the opening of its 100th store in Savannah, Georgia. This milestone achievement was marked by a grand opening celebration event that took place Thursday, July 21, hosted by Marla and Barry Beck complete with a ribbon cutting ceremony led by Savannah, Georgia's Mayor Eddie DeLoach.

In 1999, Bluemercury Founders Marla Malcolm Beck and Barry Beck identified a gap in the beauty market. Cosmetics and skin care products could largely only be purchased at department stores or drug stores. With the founding of Bluemercury, the Becks created the first national neighborhood beauty store, where customers could receive a personalized, educational, friendly shopping experience, along with an assortment of the world's most coveted luxury beauty brands. “We created a revolutionary retail concept –a store steps from your home, with friendly beauty experts that know everything about products and can advise clients on the right solutions to your beauty and skincare problems. We also wanted a one-stop shop for all things beauty. We have always offered experiential services – makeup services, brow stylings, waxing, and facials so all of our clients’ beauty needs could be met in one place,” said Marla Beck, Bluemercury Co-Founder & Chief Executive Officer.

The Savannah store, located at 110 West Broughton Street, is emblematic of Bluemercury’s past, present and future; it simultaneously speaks to the brand’s heritage and its plan for growth. Located in the historic Jacob’s Men’s Shop Building in downtown Savannah, the store serves as a beautiful landmark of the innovative spirit and hospitality central to the Bluemercury philosophy. The space has a fresh and updated look, while still preserving traditional architectural elements such as exposed brick walls, wood flooring, and the historic original terrazzo entryway.

Looking forward, Bluemercury Savannah, at approximately 2,400 square feet, marks Bluemercury’s foray into a larger store size retail format. “We continue to find the retail white space after 17 years in part because of our innovative approach to merchandising and our exceptionally laser focused real estate strategy. Our Savannah store builds on our remarkable success in nearby Charleston, South Carolina, and we plan to add more stores to the region.” said Barry Beck, Bluemercury Co-Founder & Chief Operating Officer.

The Savannah location houses over 70 leading beauty brands, including longtime Bluemercury favorites such as La Mer, Skinceuticals, Natura Bisse, Kiehl’s, Trish McEvoy, NARS, Oribe, Molton Brown, along with newcomers Hourglass, RMS, Tara Smith, and This Works. Bluemercury’s exclusive products, including the Trish McEvoy Sun and Sand Planner and the Estee Lauder Genuine Glow line, and proprietary, clean skincare and cosmetics brands, M-61 Powerful Skincare and Lune + Aster, will also be available. Furthermore, Bluemercury Savannah will feature the company’s first Jo Malone micro shop; an interactive shop-in-shop that allows clients to experience the beauty of Jo Malone’s full range of fragrances, creams and washes.

Marla Beck added, "Bluemercury is also known for discovery and tips and tricks. I’ve always said, I don’t know what products we’ll be carrying ten to fifteen years from now, but we’ll always be the best at giving beauty advice. We look for brands that have a distinctive point of view. We love brands created by entrepreneurs and innovators with a strong opinion, whether it’s Rose Marie-Swift of RMS, Dr. Greg Brown of Revive, Dina Mojer of Smith and Cult, Oribe, Trish McEvoy, Laura Mercier, Tara Smith, and more.”

“As we look towards the future,” said Barry Beck, “our approach always starts with our customer, anchored in providing her a better more engaging shopping experience. Our beauty experts can hyper-customize beauty solutions and are human Googles for beauty products. Bluemercury’s retail expansion will continue to enhance our core focus on that hyper-personalized customer experience. Our mission was—and is— to be the best in the world at giving beauty advice. Shopping for beauty can be a complicated and personal process and our beauty experts have become our enduring secret weapon. They are the most knowledgeable in the industry.”

Bluemercury will also celebrate their 100th store with special offers across all doors on Saturday, July 23rd. Customers can receive complimentary mini-facials and make up touch-ups, along with product giveaways on Facebook, Twitter, and Instagram.


Founded in 1999 by Marla and Barry Beck, and headquartered in Washington, D.C., Bluemercury is the largest luxury beauty products and retail spa chain in the nation. Bluemercury carries a selection of luxury beauty brands in a neighborhood store where skillfully trained beauty experts offer supreme product knowledge. In March of 2015, Bluemercury was acquired by Macy's Inc. (NYSE: M) and will focus its efforts on the expansion of the brand.

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Rayna Greenberg



Rayna Greenberg