BEIJING & SAN FRANCISCO--(BUSINESS WIRE)--Jackie Chan Cinema, owned by Sparkle Roll, and Dolby Laboratories, Inc. (NYSE:DLB) today announced the opening of Beijing’s first Dolby Cinema™ at Jackie Chan Cinema’s Beijing Wukesong site. Moviegoers in Beijing can now enjoy the total cinema experience, following the grand opening ceremony conducted today with the preview of the Warner Bros. Pictures feature The Legend of Tarzan. Following the opening of its first site at Jackie Chan Cinema, Sparkle Roll plans to open 10 additional Dolby Cinema sites in China within the next two years. Dolby Cinema, featuring Dolby Vision™ and Dolby Atmos®, is a premium cinema offering for exhibitors and moviegoers that combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
“Introducing Dolby Cinema at Jackie Chan Cinema’s Beijing Wukesong site is a significant step toward offering a premium experience to moviegoers in Beijing,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “We look forward to our continued growth with Jackie Chan Cinema and are committed to delivering the best-in-class solution to audiences around China.”
Following the release of the Warner Bros. Pictures title The Legend of Tarzan (China release date: July 19, 2016), the Twentieth Century Fox title Ice Age: Collision Course is confirmed to be released for Dolby Cinema in China (on August 23, 2016), with more titles coming soon.
“Jackie Chan Cinema’s Beijing Wukesong attracts passionate moviegoers, and the opening of a new Dolby Cinema will give our loyal patrons an immersive experience that is special to our theatres,” said Patrick Zhao, President, Sparkle Roll Cultural Industry Development Limited. “With its powerful sound and imaging technologies combined with its unique design that only Dolby Cinema delivers, we are confident that this site will be the destination for the ultimate movie enthusiast.”
Dolby Cinema features the Dolby Vision laser projection system, which uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color technology and a contrast ratio that far exceeds that of any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images and makes viewers feel like they are in the movie’s world.
Dolby Cinema also includes Dolby Atmos sound technology, which moves audio around the theatre, even overhead, with amazing richness and depth. The combination of Dolby® technologies with the design and comfort of the Dolby Cinema makes audiences feel closer to the onscreen action.
Since its launch in April 2015, more than 200 Dolby Cinema sites have been installed or committed to across the globe, with 31 Dolby Cinema sites currently in operation.
About Jackie Chan Cinema
Jackie Chan Cinema currently has 37 sites in China, covering the major cities of Beijing, Shanghai, Guangzhou, Chengdu, Zhengzhou, Luoyang, Nanjing, Shenyang, Xi’an, and Hefei. With its spacious and contemporary design and people-focused service, Jackie Chan Cinema leverages quality content and equipment to establish a five-star cinema, offering the perfect moviegoing experience for filmmakers and audiences alike. In 2015, Jackie Chan Cinema set its focus on China’s tier-1, tier-2 and tier-3 cities, introducing advanced playback technologies and high-quality hardware equipment to craft the ultimate experience and enhance its brand reputation. The cinema chain has now attracted more than 20 million visits with box office totals surpassing RMB 680 million. By the end of 2017, the Jackie Chan Cinema is expected to open approximately 100 sites in China, becoming a leading brand in China’s cinema industry.
Jackie Chan Cinema’s Beijing Wukesong site has 17 screens, including 14 standard screens, one Dolby Cinema screen, and two VIP screens. With a construction area of 15,000 square meters, these 17 screens accommodate approximately 3,500 seats. Since its official opening in 2010, the cinema site has attracted more than one million moviegoers within six months. It set a domestic audience record in 2013. In 2014, it became the only cinema to achieve a box office gross of RMB 100 million in China, with attendance of up to 2.7 million. As China’s largest Jackie Chan-themed cinema, elements of the action superstar can be seen across the cinema, including 3D displays of Chan’s classic movie scenes, props, posters, and statues. Every screen in the cinema is equipped with above five-star standard acoustic and audio equipment, with spacious, luxurious aero seats that offer more leg room. The cinema hopes to provide its audiences with the most comfortable world-class experience, delivering a captivating cinematic event complete with dramatic visuals and unprecedented sound.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design, delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema includes award-winning technologies Dolby Vision and Dolby Atmos. Dolby Vision is a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. In 2015, the Dolby Vision laser projector received an engineering excellence award from the Hollywood Post Alliance. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them. Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema design, everything comes together to pull moviegoers more deeply into the story and transform their visit into an event. In just over a year, more than 200 Dolby Cinema sites have been installed or committed to across the globe, with 43 titles released or announced.
For more information, please visit the Dolby Cinema web page.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For more than 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. DLB-G