SAN FRANCISCO--(BUSINESS WIRE)--Leading enterprise event automation provider, Certain, announces its partnership with Microsoft to build an integrated event and marketing automation solution on Windows 10. The Universal Windows app from Certain meets the needs of modern event marketers by facilitating critical event logistics while also capturing valuable attendee data.
Certain’s integrated event check-in app for Windows 10 is a simple, lightweight app that allows event marketers to quickly and easily check in attendees to events running on the Certain event automation platform. The app runs on Microsoft Lumia phones, Microsoft Surface tablets, Microsoft Surface Book laptops, and other Windows 10 devices. The app is designed to help event marketers impress attendees with a fast and personal check-in experience while allowing organizations to capture and deliver valuable data to drive real-time engagement throughout the event lifecycle.
By scaling Certain’s event automation solution for the Windows 10 operating system, Certain was able to leverage features such as adaptive layouts and the Cortana digital assistant to help its customers better engage attendees across devices.
“We could not have found a better partner than Microsoft to help enhance our enterprise customer experience through industry-leading technology,” remarked Glen Bentley, Vice President of Product Management at Certain. “We have seen a dramatic uptake in the adoption of Windows 10. Partnering with Microsoft has enabled us to rapidly provide our advanced check-in capabilities, natively, on Windows 10 devices for our customers.”
Certain’s robust event automation software collects data from in-person events and integrates it with marketing automation software to bridge the gap between online and offline marketing. With Certain, marketers have access to deeper insights that can be used to drive more personalized lead nurturing and effective sales follow-up. Along with the Universal Windows app for event check-in, Certain features session recommendations, personalized agendas, mobile event experiences, and real-time engagement.
“We’re excited to collaborate with innovative partners like Certain,” said Craig Dewar, Senior Director of Windows Marketing at Microsoft Corporation, “to make its enterprise event automation solution available on Windows 10, delivering an optimized experience for enterprise clients and their event attendees across all their devices.”
Download the app: Certain Check-In for Windows 10
Learn more about Certain’s partnership with Microsoft through the company’s latest blog post or by reading Certain’s Windows 10 Case Study.
About Certain
Certain is the leading enterprise Event Automation solution that helps data-driven marketers and event professionals integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver event ROI. Certain partners with hundreds of companies across tens of thousands of events with millions of attendees. Visit www.certain.com for more information.
