AUSTIN, Texas--(BUSINESS WIRE)--Jeff Sheets Golf in partnership with Lytle Research & Development Corporation (LRDC®) announces the formation of EQUS® Golf, maker of Next-Gen irons. These irons highlight traits of both traditional length and single length clubs with specific qualities designed to enhance consistency, ball striking ability and performance for golfers of all levels. The introduction of EQUS Irons, scheduled for later this year, is the culmination of a six-year journey, which began as an initiative to design and engineer an easier iron set to play using a progressive, matching combination technique.
“Teaming with Jeff Sheets has been an exceptional experience,” said Mike Lytle, President of LRDC. “Jeff is one of the most highly regarded club designers in the golf industry today and has helped guide the multi-year EQUS design, testing and development process.”
With a passion for science and engineering, this team believed that conventional iron designs created barriers to consistent, repeatable ball striking. Traditional progressive length irons require up to nine swings for any iron set. Unlike single length irons, EQUS reduces this to three swings, thereby preserving the qualities of both types of iron sets. This design allows an easy transition to a modified single length system, resulting in a more consistent, easier iron set to play.
Validated by independent robotic and player testing conducted by Golf Laboratories, EQUS’ patent pending design will be offered in matched combinations of three progressive lengths utilizing identical attributes in each combination, together forming a single complete iron solution.
For e-mail updates and introductory video please visit equsgolf.com.