The research study covers the present scenario and growth prospects of the school assessment tools market in Europe for 2016-2020. To calculate the market size, the report considers revenue generated from software licenses, maintenance, implementation, and subscriptions. The report considers revenue generated from the following end-users:
- Secondary education
- Pre-K to primary
Technavio education analysts highlight the following four factors that are contributing to the growth of the school assessment tools market in Europe:
- Increased focus on competency-based education (CBE)
- Cloud-based testing platform
- Streamlining administrative activities
- Rise in formative assessment culture
Increased focus on competency-based education (CBE)
The traditional learning module depended on credit hours allotted to each course in order to assess the performance of the students. Whereas, the CBE form of learning focuses entirely on learning outcome, and learning hours are not fixed. According to this concept, through a combination of learning technologies and learning models, students learn and understand concepts in a personalized learning environment. This can include traditional classroom setup as well. CBE also allows students to learn and understand concepts based on experiential learning at different learning rates. CBE provides equal learning opportunities to every learner irrespective of their geographic and financial constraints. This form of education also has the potential to narrow down the workforce skills set gap, which most corporates believe to be an inherent challenge.
“Given such strong benefits, most of the European educational institutions are adopting CBE, which is facilitated by various education technologies. With an aim to gradually transit completely to CBE from traditional education methods, institutes will emphasize on investing in solutions, such as school assessment software,” says Jhansi Mary, a lead analyst at Technavio for education technology research.
Cloud-based testing platform
Rising penetration of cloud computing is another factor driving the adoption of assessment tools in schools and colleges. Cloud computing addresses several issues that schools are grappling with software installations such as data storage, accessibility, and huge investments in hardware and servers. Schools are appreciating simplified workflow at increased speed and low maintenance. In addition, using cloud can modulate their storage capacity based on the extent of operations.
Schools in Europe, mainly those in higher education segment, have started using cloud with larger focus on software as a service (SaaS) deployment model. Questionmark and Genee World are some of the vendors in Europe that operate in this space. For instance, ClassComm Cloud provided by Genee World offers cloud-based assessment software that can be used for summative as well as formative assessments.
Streamlining administrative activities
As assessment software provides real-time generation of scorecards and reports, educators save substantial time in managing the entire process of organizing examinations and presenting results. Also, the instructors are able to evaluate the performance of students at a fast pace followed by the feedback streamlining. These tools also give the flexibility to determine the type of submissions, coursework, and quizzes that suits students. With the availability of a centralized system for storing grades and student-related data, the attention of administrative staff is more focused on making strategic decisions.
“As Europe is the domicile of many premier and ivy league institutes, there is a strong demand for such solutions. Apart from traditional institutes, leading universities are implementing this software in their assessment centers to streamline the complete examination and candidate selection process,” says Jhansi.
Rise in formative assessment culture
Primary objective of digitizing education is not the adoption of education technology hardware and software, but ensuring improvement in the learning process, increase student engagement and interactivity, and streamline administration processes. The Bolongna Process and the European Union’s Modernisation Agenda emphasizes on retaining the conventional learning process setting and complement them with educational-technology (ed-tech) elements.
The concept of formative assessment makes assessments an integral part of learning process. As a result, teachers use various online assessment software to create online tests while teaching, and through this they can implement formative assessment in classrooms. The online assessment tools, such as Answergarden, Ask3, Plickers, and ThinkBinder, that support formative assessments are effectively adopted in European schools.
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