SINGAPORE--(BUSINESS WIRE)--plista, a pioneer in innovative native advertising solutions powered by data, announced today it has named GroupM veteran, Serina Tsou, as head of its Asia Pacific region with immediate effect.
Tsou will be responsible for driving growth for the plista business across existing APAC markets including Australia, China, Malaysia and Thailand, as well as launching operations in new locations. plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across both desktop and mobile inventory.
Prior to joining plista, Tsou served as Regional Trading Director at GroupM, Asia Pacific, working with teams across Great China, India and Southeast Asia markets. In this position, Tsou played a key role earlier this year in supporting the roll-out of plista in China, Malaysia and Thailand. During her six years at GroupM, Tsou was responsible for developing and selling trading products to global advertisers. Earlier, she worked as a media planner at WPP’s MEC Global in Taiwan.
“Serina has played an instrumental role in the success of GroupM’s digital media products business in the APAC region, and we’re excited to bring her leadership and vast industry knowledge to plista,” said Michel de Rijk, Xaxis’ Asia-Pacific CEO. “With her understanding of programmatic media and the publisher landscape in the different markets, Serina will be a great asset in driving plista’s on-going success in the region.”
“Native advertising represents a major opportunity for APAC advertisers, and with plista, clients can now run native campaigns at scale and in full coordination with the rest of their programmatic spend,” said Tsou. “I look forward to helping grow plista’s footprint in the APAC region as the first choice for savvy brands.”
By leveraging plista’s premium publisher network and Xaxis’ publisher relationships, plista provides access to more premium native formats than any other provider with a significant reach across desktop and mobile. Advertisers can sync their native campaigns with existing display, mobile, online video, digital radio and social media campaigns, allowing for more effective cross-channel attribution of native ads. plista is currently available to advertisers across 13 markets in Europe and the Asia-Pacific region, including Germany, the UK, the Netherlands, Australia and China; the platform recently debuted in the U.S. and Canada.
plista is a pioneer when it comes to innovative solutions for native advertising and content distribution in premium environments. With its data-driven platform, the Berlin based company has been successfully bringing advertisers and media together since 2008. With its proprietary real-time Recommendation Technology, plista is able to deliver both content and advertising that matches users’ individual interests – across all channels and devices. Publishers benefit from longer user visit duration, increased traffic and the additional monetization of their digital products. By using plista’s native ad formats, advertisers are able to address users seamlessly and efficiently along the entire sales funnel. plista employs over 180 people and offers its solutions in 13 international markets. For more information, visit www.plista.com.
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, plista and ActionX. For more information, visit www.xaxis.com.