In this report, Technavio covers the present scenario and growth prospects of the global display driver IC market for TVs for 2016-2020. To arrive at the market size, Technavio researchers have considered revenues generated from the sales of DDICs to the following:
- 4K2K TV manufacturers
- Full HDTV manufacturers
- HDTV manufacturers
“Smart TV manufacturers are integrating gesture and voice recognition features in their models. Gesture recognition enables consumers to operate their smart TVs using simple hand gestures. The voice recognition feature helps consumers control and operate smart TVs using voice commands,” said Asif Gani one of Technavio’s lead industry analysts for semiconductor equipment.
“Samsung has integrated gesture recognition in its smart TVs. These additional features increase the adoption of smart TVs and make consumers more interested, thereby contributing to the growth in the market. As DDICs are an integral part of these TVs, the market for DDICs is likely to grow during the forecast period,” added Asif.
Global DDIC market for TVs by geography 2015 (% share)
- APAC 77.15%
- EMEA 9.50%
- Americas 13.35%
Source: Technavio research
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Display driver IC market for TVs in APAC: largest region
The DDIC market for TVs in APAC was valued at USD 860 million in 2015. APAC is a hub for manufacturers of flat panel TVs such as Samsung, Sharp, Sony, Panasonic, Micromax, Toshiba, Haier, and LG. The majority of these manufacturers are established in South Korea, Taiwan, Japan, and China.
Some of the world’s emerging economies are in APAC, such as China, India, and Korea. The region also home to the world’s highest population density, thanks to which, shipment units of smart TVs in APAC are estimated to reach 150 million by the end of 2019.
China is fast emerging as a leading hub for TV display manufacturers because of increased demand for TVs in the domestic market and the availability of low-cost labor for manufacturing. Favorable conditions have led to an increase in the number of display device manufacturers in the country. With the increased demand for HDTVs in China and India, the demand for DDICs is expected to rise considerably during the forecast period.
Display driver IC market for TVs in the Americas: second largest region
The DDIC market for TVs in the Americas was valued at USD 148.7 million in 2015. North America has a technologically driven market, with consumer preferences shifting toward advanced electronic products. UHD TVs are expected to experience substantial growth during the forecast period. These TVs are highly popular among North American consumers because of their better picture clarity, high resolution (picture detail offers four times the resolution of a full HDTV), broader field of view, and extended color range, which has led to its increased adoption across the region. The market in North America is dominated by players such as Samsung and LG.
Display driver IC market for TVs in EMEA
The DDIC market for TVs in EMEA was valued at USD 105.8 million in 2015. Among popular technological advances, the EMEA market is expected to thrive on the integration of touch sensors into display and the integration touch controllers and DDICs into a single IC. This unification has become easier with in-cell integration, which utilizes a combination of DDIC and touch controller to enhance performance.
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