New York Firms Wealth Advisory Group and Sound Wealth Financial Group Merge to Create Regional Powerhouse

NEW YORK--()--Wealth Advisory Group LLC®, a Manhattan-based Financial Services firm, and Sound Wealth Financial Group, a Long Island-based Financial Services firm, today announced the completion of their merger, creating a strong regional presence with six offices serving the Tri-state area and upstate New York. The merged company, operating under the Wealth Advisory Group name (wagllc.com), now serves more than 33,000 clients1 with over $14 billion in life insurance benefits in force, and over $2.4 billion in client policy and account values administered2 as of December 31, 2015.

“We’re growing from a position of strength by creating a major regional firm that supports mission-driven advisors by providing them with the best infrastructure and resources to build entrepreneurial businesses within The Guardian Network®,” said Howard Elias, managing partner at Wealth Advisory Group and past president of General Agents and Managers Association (GAMA) International.

“This merger brings together two organizations with shared values, highly skilled advisors with decades of experience who complement each other’s strengths and have a mutual commitment to helping meet the financial goals of our clients,” said Adam Kaufman, former managing partner of Sound Wealth Financial Group and current managing partner at Wealth Advisory Group. “It allows us to leverage the expertise and insight of the specialists and staffs from each business to better serve our clients through the creation of a new financial powerhouse in wealth protection and management.”

The joining of Wealth Advisory Group (offices in New York City and Rockland County) and Sound Wealth Financial Group (offices in Woodbury and Hauppauge) enables the combined firm to increase its pool of talent and expertise to better serve clients. Other offices are located in Princeton (New Jersey) and Albany, led by managing partner Amy Salo.

The merger is in line with the firm’s efforts to tap growth opportunities and build distribution. It opens the door to attracting the best professionals throughout the financial services community, and offers an exciting, new opportunity for those considering a career change.

“We know how important it is to build the next generation of leaders in the financial services industry,” Elias stated. “The key to Wealth Advisory Group’s mission is our people. They’re the biggest asset to this firm, and we’re committed to providing the education, support systems, and leadership to guarantee our advisors’ success.”

Kaufman added, “This alliance demonstrates our commitment to our clients. We’re now a firm comprised of well over 100 advisors all working to provide a full range of planning solutions, including insurance, retirement and investments, tailored specifically for the clients to help them reach their financial goals.”

Elias continued, “The union of Wealth Advisory Group and Sound Wealth Financial Group enables the firm to increase its talent and expertise to better serve the community. Together, we offer our clients knowledge in virtually every aspect of life insurance and income protection, retirement distribution planning, and wealth management.”

About Wealth Advisory Group, LLC

For more than 85 years, Wealth Advisory Group has been guiding individuals and businesses through every stage of the financial life cycle. The firm’s philosophy is rooted in common sense and a proven track record of intelligent financial planning. Its offerings range from life insurance, disability income insurance, annuities, and investments to estate planning, and 401(k) plans. For more information, visit Wealth Advisory Group’s website: www.wagllc.com and Facebook page: https://www.facebook.com/wagroupllc/.

Wealth Advisory Group is an agency of The Guardian Life Insurance Company of America® (Guardian), one of the largest mutual life insurers and a leading provider of protection products and employee benefits.

Securities products and advisory services offered through Park Avenue Securities LLC (PAS), member FINRA, SIPC. PAS is an indirect, wholly-owned subsidiary of Guardian. This firm is not an affiliate or subsidiary of PAS. 2016-22972 Exp 5/17

1 Includes owners of in force life, disability income, long-term care policies as well as all securities accounts.

2 Represents in force cash values for life insurance and market values of all securities accounts as of 12/31/2015. Market values of securities accounts are subject to significant changes due to market conditions. The values provided should not be used in making a determination on the quality of services provided by representatives of this agency.

Contacts

Harden Communications Partners
Ross Coyle, 510-635-4150 x1008
rcoyle@hardenpartners.com
or
Harden Communications Partners
Liam Collopy, 510-635-4150 x1009
lcollopy@hardenpartners.com

Release Summary

Wealth Advisory Group LLC and Sound Wealth Financial Group announced the completion of their merger, creating a regional presence with six offices serving the Tri-state area and upstate New York.

Contacts

Harden Communications Partners
Ross Coyle, 510-635-4150 x1008
rcoyle@hardenpartners.com
or
Harden Communications Partners
Liam Collopy, 510-635-4150 x1009
lcollopy@hardenpartners.com