BOSTON--(BUSINESS WIRE)--NutraClick®, a technology-driven health and wellness products company, today announced that Brandon Cantrell has joined the company as Director of Specialty Growth Strategy, reporting directly to CEO Daniel Wallace. In this role, Cantrell will help enhance, broaden, and execute strategic initiatives to support NutraClick’s growing footprint within the specialty retail sector.
Cantrell’s experience in the natural products industry encompasses a strong record of establishing brand presence and driving sales within specialty retail outlets for some of the top sports nutrition and healthy living brands. Most recently, as Director of Retail Development at Vital Pharmaceuticals, Cantrell created and led the specialty field sales team to expand brand presence of the company’s VPX/Redline Sports Nutrition products. Prior to Vital Pharmaceuticals, Cantrell was Divisional Vice President at Nutrabolt, where he drove impressive sales growth of the company’s brands, most notably Cellucor, and supported continual expansion of those brands throughout the specialty retail market.
“Brandon has an incredible knowledge base and understanding of the specialty retail market that gives us yet another tremendous advantage in the industry, and I’m incredibly excited to have him on-board to spearhead this promising area of growth,” said Wallace. “His fresh perspective, passion, and deep acumen of this sales channel are certain to help us take huge steps forward towards strengthening our partnerships within the specialty retail sector.”
Cantrell joins NutraClick at an exciting time for the company. With 140 employees, NutraClick is continuing to scale its team to support a growing customer base. In recent months, NutraClick has achieved record wholesale sales and continues to launch new products successfully with key partners including GNC, Walmart, and Amazon. The company’s Peak Life Somnapure, an all-natural sleep aid, and ProbioSlim, a probiotic weight-loss product, are both repeatedly ranked as top-sellers in their respective categories. Force Factor, NutraClick’s first and largest brand, continues rapidly building momentum in the increasingly mainstream sports nutrition industry.
NutraClick is a technology-driven health and wellness products company committed to enriching consumers’ lives. The company’s award-winning brands include Force Factor®, Peak Life®, Stages of Beauty®, Femme Factor®, and SmartBiotics®. Headquartered in Boston, Mass., NutraClick leverages the power of online marketing to drive multi-channel demand. NutraClick products are available online and in more than 50,000 retail locations globally, including GNC®, CVS®, The Vitamin Shoppe®, and Walmart®. For additional information, please visit www.NutraClick.com.