SAN FRANCISCO--(BUSINESS WIRE)--Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced the availability of Britney Spears: American Dream on the App Store and Google Play. Featuring the voice, likeness, and exclusive video messages from Britney herself, the game allows players to live out their musical aspirations and rise to pop music stardom. With advanced character customization, in-game chat, player-generated album artwork, top-chart leaderboards, and a curated Britney Spears track list; players will be fully immersed in the world of Britney Spears: American Dream.
“Britney Spears is undoubtedly one of the most celebrated artists in pop music with adoring fans all over the world,” said Niccolo de Masi, Glu Chairman and CEO. “Her iconic music, brilliant stage presence, and charismatic personality transcend age, gender, and geographic barriers.”
“We’ve developed Britney Spears: American Dream in collaboration with Britney Spears herself. The result is a game that is pure Britney - colorful, adventurous, artistic, and something we’re tremendously proud of,” continued de Masi. “The integration of advanced social features like global chat and ability to create and share original content adds a unique personalization to each player’s experience. We look forward to engaging Britney’s nearly 100 million social followers worldwide*, many of whom aren’t traditionally considered ‘gamers’ but we anticipate will enjoy the game!”
“I’m a creative person by nature, and I love expressing that through my show, music, personal style, and dance. Now I get to flex my creative muscles in a whole new way!” said Britney Spears. “I’m so excited to share this project with my fans. Mobile gaming is something completely new for me and I can’t wait to hear what my fans think of all the fun music, outfits, pets, and artwork. I hope they adore it as much as I do!”
About Britney Spears: American Dream
Go on an adventure to realize your pop star dreams alongside icon Britney Spears! Create and customize your character, start your career by performing local gigs, build your band, and climb the ladder to success in the music industry. Record hit singles and design unique album covers to share with fans and friends. Dine at Koi Restaurant, and visit and aspire to perform at the Axis Theater in Planet Hollywood, just like Britney Spears! Britney Spears: American Dream wouldn’t be complete without the addition of the Grammy award-winner’s music. Enjoy the master version of smash hit ‘Oops!... I Did It Again’ and sing the words (trust us, you know them) to instrumental versions of tracks like ‘Toxic,’ ‘Womanizer,’ ‘Piece of Me,’ ‘(You Drive Me) Crazy,’ ‘…Baby One More Time,’ and more! Through the integration of Apple Music and Google Play Music, Britney Spears: American Dream players can easily access a collection of Britney Spears’ latest releases, greatest hits, albums, and videos!
Features of Britney Spears: American Dream
- Live a Pop Star Fantasy with Britney Spears – Make hit songs and climb the music charts as a Pop Star with Britney Spears!
- Play to the Crowd – Perform at venues worldwide - from Starbeans, to international stadiums, all the way to Britney’s stage at the Axis Theater in Planet Hollywood!
- Create Your Own Songs and Album Art – Design your own hit single covers with a variety of locations, characters, stickers, and more!
- Get the Best Stuff – High fashion! Superstar instruments! Adorable pets! Expensive cars! Your own mansion! You can have it ALL!
- Rise to the Top – Beat out other players to secure the #1 chart position and claim exclusive rewards!
*Britney Spears’ social audience as of May 16, 2016: 40 million on Facebook, 45.3 million on Twitter, 10.3 million on Instagram, and 3.6 million on Vevo. There is some fan overlap among these social channels.
For more information about Britney Spears: American Dream, follow along on Twitter at www.twitter.com/TheBritneyGame, on Instagram at www.instagram.com/TheBritneyGame, or become a fan on Facebook at www.facebook.com/TheBritneyGame.
Cautions Regarding Forward-Looking Statements
This press release contains certain “forward-looking statements” related to the business of Glu Mobile Inc., including statements that players will be fully immersed in the world of Britney Spears: American Dream and that we look forward to engaging Britney’s nearly 100 million social followers worldwide*, many of whom aren’t traditionally considered ‘gamers’ but we anticipate will enjoy the game. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreement with Britney Spears or that we are unable to capitalize on her social media following; the risk that consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; and the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including BRITNEY SPEARS: AMERICAN DREAM, KENDALL & KYLIE, KIM KARDASHIAN: HOLLYWOOD, MISSION IMPOSSIBLE: ROGUE NATION, and SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu’s unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in San Mateo, Portland and Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the ‘g’ character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.
CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL, SNIPER X, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.
Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S.
Her musical career boasts countless awards and accolades, including six Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 22 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for eight Grammy Awards and won for Best Dance Recording in 2005.
Her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino has been voted “Best Show in Las Vegas” and “Best Bachelorette Show in Las Vegas.” Spears also has been creating fragrances for over ten years, and recently added two new fragrances giving her a total of 15 fragrances available in 87 countries around the world.