HumanaVitality Renames Wellness and Rewards Program as Go365, Plans Enhancements

Go365 reflects wellness and rewards program’s aim to drive daily health and activity

LOUISVILLE, Ky.--()--Humana Inc.’s (NYSE:HUM) data-driven wellness and rewards program, currently known as HumanaVitality®, will be renamed Go365™ by Humana. Starting on January 1, 2017, when the name change goes into effect, the program will offer members enhanced features including a more personalized approach to health and wellness so members can easily take a path to good health and be rewarded for healthy activities and achievements.

Go365, currently known as HumanaVitality, is one of the first programs of its kind to utilize behavioral economics to improve health with optimized incentives. The program is NCQA accredited and HIPAA-compliant to ensure the peace of mind and security of its members. It will continue to feature seamless integration across a broad network of devices, health club and coaching services.

“Since its inception, HumanaVitality has been at the leading edge of data-driven, incentivized wellness programs, explained Humana Vice President Joe Woods. “Now, with Go365 and exciting enhancements coming in just a few months, we’ve opened the door to an entirely new standard for helping our members make life’s moments more rewarding.”

Go365 will continue to be personalized to each individual with specific goals and activities that will help them reach their personal health goals no matter where they are on their journey to better health. The redesigned Go365 member experience, effective January 1, 2017, will give members more rewards opportunities and more control over their path to health.

Additional details about enhancements to the program and experience will be announced over the course of the year to customers and later this year directly to members.

For more information about HumanaVitality, visit:

About Go365

HumanaVitality, to be renamed Go365 by Humana effective January 1, 2017, is a wellness and rewards program deeply rooted in behavioral economics and actuarial science to motivate and reward members for taking steps to improve and continue their healthy behaviors. As of December 31, 2015, the program served more than 3.9 million members nationwide with over 105 million member months of data. By integrating rewards with health, Go365 provides the tools and support to help the program’s members live healthier lives and reduce healthcare costs.

About Humana

Humana Inc., headquartered in Louisville, Ky., is a leading health and well-being company focused on making it easy for people to achieve their best health with clinical excellence through coordinated care. The company’s strategy integrates care delivery, the member experience, and clinical and consumer insights to encourage engagement, behavior change, proactive clinical outreach and wellness for the millions of people we serve across the country.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Replays of most recent earnings release conference calls
  • Calendar of events
  • Corporate Governance information


Ross McLerran, 513-826-7094

Release Summary

HumanaVitality, a leading incentivized wellness program, will be renamed Go365 and feature several program enhancements effective Jan. 1, 2017.


Ross McLerran, 513-826-7094