BOULDER, Colo.--(BUSINESS WIRE)--Boulder-based Visibl, an innovative programmatic video marketing platform, today announced $1.5 million in initial funding to redefine the video advertising space for small and medium-sized businesses (SMBs) and agencies. In addition, Visibl announced a rebranding of its popular SaaS platform to Brandzooka.
The one-year-old Boulder-based startup is a video marketing platform that makes it easy for any company, with any size budget, to execute highly targeted video advertising campaigns across the biggest sites on the web. Launched as Visibl in October 2015, the new Brandzooka name represents the platform’s powerful self-service ability to launch brands for businesses of all sizes, through targeted and effective placement of video across the online programmatic spectrum.
"In today’s world, why should huge companies continue to have an unfair advertising advantage? Brandzooka makes the most powerful video advertising tech so easy to use and so affordable, it's actually fun," said Brandzooka Founder + Director Alex Bogusky.
At a time when many investors remain cautious about the AdTech space, Brandzooka’s successful funding round is a bold statement over market trends. Several highly-engaged investor groups emerged to support Brandzooka’s initial round. Led by digital agency IMM, Galvanize Ventures, eonCapital Ventures, Mahalo Capital, and RSVP Ventures, the initial investors in the new platform see it as a difference-maker, a smart simplifier within an overly complex industry.
“Brandzooka has automated a lot of the programmatic subject matter expertise resident in the leading digital media agencies,” said Adam Edelman, IMM’s Founder & CEO. “And in doing so, they’ve opened up a ton of real-time, war room-style engagement opportunities for marketers and agencies alike. It was a natural fit for IMM to lead the round with a strategic investment."
"After getting to know the team, we fell in love with them and their vision for bringing easy programmatic video access to the masses,” said Galvanize Ventures Director Nick Wyman “Then we tried the product and it outperformed anything our marketing team had achieved using other tools. With the perfect storm of team, product and market, investing was a no brainer!"
To learn more about Brandzooka and to launch an online video advertising campaign, visit www.brandzooka.com.
About Brandzooka Brandzooka puts the power of online video advertising into the hands of any company with any size marketing budget. Our online video advertising platform makes it easy and cost-effective for small and medium-sized businesses to execute highly targeted online video advertising campaigns across the biggest sites on the web. We democratize online video advertising by giving users large and small the same access and reach formerly available only to giant advertisers, reaching every major ad network, while micro-targeting highly relevant local audiences in just three easy steps, for as little as $50. Visit www.brandzooka.com for more.