MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Skechers Performance—a division of SKECHERS USA Inc. (NYSE:SKX)—wins Competitor magazine’s “Best Debut” award for the new 2016 Skechers GOrun Forza. Skechers GOrun Forza is the first stability shoe from the Performance Division and is featured in the March 2016 issue of Competitor magazine’s spring shoe guide.
Skechers GOrun Forza was selected out of 48 shoes submitted for the stability category and was reviewed by 16 of Competitor Group’s experienced wear testers. The test process included runners logging multiple runs in each shoe, filling out a two-page questionnaire and engaging in a collective feedback session. Competitor is one of the world's leading running publications, reaching more than 700,000 monthly readers with its print and digital magazine formats and more than 2 million unique followers online at Competitor.com.
“We are thrilled to receive this award from such an influential publication as Competitor magazine,” said Rick Higgins, Senior Vice President, Merchandising/Marketing, Skechers Performance. “Our teams worked closely with our athletes—Meb and Kara Goucher—as well as wear testers, to develop our first stability shoe that offers runners comfort and support while remaining lightweight and flexible. It’s exciting to see the running community embrace our product, and winning the ‘Best Debut’ award from Competitor further solidifies our credibility in the running space. “
"We love this shoe for its ideal mix of cushioning, comfort and support," said Brian Metzler, Editor in Chief of Competitor. "It's a great example of a modern stability shoe that provides the right amount of support without controlling your gait. It's smooth and energetic and provides long-wearing comfort for all types of runs."
Skechers Performance’s GOrun Forza launched in spring 2016 and features an extended medial post for support and Skechers Performance’s new 5GEN midsole foam—a resilient, proprietary compound that offers runners cushioning, coupled with excellent traction and durability. Skechers GOrun Forza is also built with a seamless, lightweight and breathable mesh upper that has reflective detailing for visibility and a high-abrasion rubber outsole.
Skechers GOrun Forza is currently available at Skechers retail stores, select specialty run locations and online at GOSkechers.com. To learn more about Skechers Performance, follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
For more information and/or images please contact Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,340 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, the completion of the expansion and upgrade of the Company’s European distribution center, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
