Technavio Announces Top Three Emerging Trends Impacting the Voice Recognition Market for Smartphones in the US

LONDON--()--Technavio’s latest report on the voice recognition market for smartphones in US provides an analysis of the key trends expected to impact the voice recognition market for smartphones in the US through 2015-2019. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

Voice recognition refers to authentication technology in which sounds, words, or phrases spoken by humans are changed into electrical signals that are converted into coding patterns and assigned meanings.

According to Sunil Kumar Singh, lead research analyst at Technavio for human machine interface, “The market size for voice recognition in smartphones is directly related to the sales of smartphones and is thus, growing at a CAGR of over 10%. All operating systems come with some form of voice recognition integrated within the smartphones for example Apple has Siri, Windows has Speech and Cortana, and Blackberry uses Nuance's solutions.”

The top three emerging trends influencing the voice recognition market for smartphones in the US according to Technavio’s hardware and semiconductor research analysts are:

Voice recognition software becoming a personal assistant

Google Now is more than just a voice-based search engine. It not only provides useful information that we ask for but also learns the user behavior over time. It is becoming more of a personal assistant that displays information that would interest the user in the form of Now Cards, which Android users would already be familiar with.

Apple, on the other hand, only provides search results. While it may store search history, it does not analyze it. We can make calendar entries and schedule appointments but it is not exactly a personal assistant since it does not have a feature such as Now Cards.

Microsoft’s Cortana offers a combination of both the technologies, adopting the best of Google Now and Siri. There are other third-party apps such as Vlingo, Skyvi, AIVC, and Iris that also perform voice recognition and act as virtual personal assistants. These solutions are yet to find high adoption among smartphone users but they are likely to become common features during the forecast period.

Data security and privacy issues

Smartphones that have voice recognition features in them could be prone to security issues. Every time a user uses the voice recognition system, the data is collected for processing on the cloud servers. Voice recognition systems can store this data and at the same time it may record personal conversations, which leads to security breach and infringement of privacy laws.

It was reported in 2015 that Samsung smart TVs, which have voice recognition, capture personal and sensitive information and pass it on to third parties. “Such issues can also occur in a smartphone with a voice recognition feature and vendors need to develop algorithms that distinguish personal conversations from commands,” says Sunil.

Integration of voice verification with speech recognition

Many vendors are working toward integration of voice verification with speech recognition technology. Instead of offering voice verification as a stand-alone product, vendors are offering integrated functioning of voice verification and speech recognition. Voice verification helps identify the individual that is speaking.

Almost all the vendors have either launched or are in the process of launching voice recognition applications ensure the integration of these two technologies. This feature could be very useful in smartphones and replace the existing security features such as lock patterns, passwords, and facial recognition. Users would be able to unlock their smartphones through voice recognition, which could enhance the existing level of security.

Some of the top vendors in the voice recognition market for smartphones in the US, as researched by Technavio analysts are:

  • Apple
  • Google
  • Microsoft
  • Nuance Communications

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
US: +1 630-333-9501
UK: +44 208 123 1770
Media & Marketing Executive

Release Summary

Technavio’s latest report provides an analysis of the key trends expected to impact the voice recognition market for smartphones in the US from 2015-2019.



Technavio Research
Jesse Maida
US: +1 630-333-9501
UK: +44 208 123 1770
Media & Marketing Executive