Customers Reselling Gift Cards Market 2016: The Benefits for Retailers - Research and Markets

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/4kzxqv/customers) has announced the addition of the "Customers Reselling Gift Cards: Benefits for Retailers" report to their offering.

A new research note, titled Customers Reselling Gift Cards: Benefits for Retailers, provides an analysis of the secondary market for retailer-issued gift cards. The research note examines the size of the market, major players, and actions that issuers should consider if they wish to benefit from opportunities in this new market.

Retailer gift cards are one of the most popular gifts in the United States. Unfortunately, givers don't always choose the gift cards their recipients would prefer. The growth of gift card resale sites has solved this problem in a way that can reduce the incidence of fraud, breakage, and perhaps more important, disgruntled customers.

Highlights of the research note include:

- Data on U.S. consumer awareness and use of gift card resale sites

- Brand implications

- Business models of resale sites

- Brief descriptions of specialty sites participating in the secondary gift card market

- Recommended ways for retailers to benefit from gift card resale sites

Companies Mentioned

- Blackhawk Network

- CardCash

- Coinstar Exchange

- eBay

- GiftCardBin.com

- GiftCardGranny.com

- GiftCardRescue.com

- inComm

- MonsterGiftCard.com

- Raise.com

- Target

- Walmart

For more information visit http://www.researchandmarkets.com/research/4kzxqv/customers

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail