Sure Genomics Introduces First Full DNA Sequence to Consumers Delivered on an Interactive, Easy to Comprehend Platform

Platform Makes It Easy to Get, Look and Plan Proactive Health and Wellness Through the Lens of Personal DNA Information. Initial reports include BRCA1 and BRCA2, Drug Response and Interaction, Wellness, Traits and Ancestry.

CARLSBAD, Calif.--()--Sure Genomics, Inc. today introduced the first at-home service to deliver a person’s full DNA sequence with a single saliva test — allowing for DNA comparisons to be reanalyzed and personal DNA information to be updated and reviewed over a person's lifetime. This approach means comparisons can be generated as soon as new scientifically relevant information is made available, relating to any of the more than 6 billion bases in the full DNA sequence.

The initial reports made available with physician oversight include BRCA1 and BRCA2 gene mutations, which indicate an increased risk of female breast and ovarian cancers, drug response and interaction, fitness and nutrition, traits and ancestry. Sure Genomics will release additional reports after they meet all required Food and Drug Administration (FDA) regulatory standards.

“Our company is dedicated to making personal DNA information accessible, while providing an engaging platform to help foster deeper understanding of what our DNA says about ourselves,” said Warren Little, CEO and co-founder of Sure Genomics. “Just one test provides a lifetime of discoveries, helping us make more informed decisions about our personal health – and potentially our future generations.”

Making Sense of Your DNA: DNAman™ and DNAwoman™

For the first time, consumers will be able to access and engage with the information provided in a full DNA sequence. Users log in from any computer or mobile device to their secure portal on the Sure Genomics platform to explore and understand their DNA – through the lens of an interactive virtual body representation, identified as DNAman or DNAwoman, which focuses on their key genetic markers. Each of these markers is compared to the data sources maintained by the National Institutes of Health (NIH) to create a DNA comparison of medical information, drug therapies and potential interactions. As part of the service, the DNA comparison is automatically processed every six months, providing dynamically updated information. Users can request automatic notifications when science discovers new markers in areas of interest, and have the option to expedite the comparisons, for a nominal fee, in advance of their semi-annual reanalysis. The platform makes it easy to extract any part of the results and share those results with third parties like a family member or healthcare professional.

How the Platform Works

From physician prescribed testing to personalized genetic counseling, the Sure Genomics platform simplifies the experience of DNA understanding through our Get, Look and Plan framework:

Get a DNA Test: Users register online for a collection kit to mail in a saliva sample – testing is physician prescribed and samples are processed by a CLIA-certified lab. Full DNA sequencing ensures a higher degree of accuracy and the results can be reanalyzed continually against newly discovered markers without additional tests.

Look at Results: Sure Genomics bioinformaticians analyze the raw sequence data using information from public resources such as the NIH. It takes four weeks from receipt of the collection kit for the analysis to be delivered on the platform, through which customers can view and explore their genetic characteristics, risks and tendencies.

Plan for Health and Wellness: Users can extract any part of their analysis and run custom reports to share with healthcare professionals. Because DNA is just one factor contributing to an individual’s health, the platform also stores family medical history, personal health information and ancestry to reveal a more comprehensive picture. Automatic alerts are sent when new markers are identified, so users can learn about the latest discoveries in DNA and how they might relate to themselves.

“We worked closely with scientists and geneticists to design an interface that makes DNA analysis comprehension easier – for both users and physicians alike,” said Rick White, Chief Architect and co-founder of Sure Genomics. “Like navigation apps that apply data to circumvent traffic, we should be able to use our genetic code to navigate a course of action toward our ideal health and well-being. What we offer is more than just a DNA report, but a powerful wellness and education tool that helps us make holistic decisions to reach that goal.”

Leading technology and certifications:

  • Direct-to-consumer full DNA sequencing processed by a CLIA-certified lab
  • Analysis based on over 70,000 scientifically validated SNPs (bio-markers)
  • Easy to understand reporting that meets FDA standards
  • Consultation with trained genetic professionals to interpret test results
  • Semi-annual comparison reanalysis of personal DNA against new and clinically validated markers
  • Automatic notifications of newly discovered clinically validated markers, providing the foundation for dynamically updated health reports.
  • Physician network available to prescribe full DNA sequencing
  • HIPAA-compliant storage of personal information
  • Access to medical studies, suggested treatments and drug metabolization

Privacy Commitment

Sure Genomics’ mission is to give everyone direct access to the information contained in their DNA, while protecting their privacy. The company will never sell or share personal information about its customers. Sure Genomics can assist customers who are interested in donating or selling their DNA data for science and research.

Price and Availability

Sure Genomics costs $2,500. The price includes full DNA sequencing by a CLIA-certified lab, HIPAA-compliant data storage, ongoing reports, DNA reanalysis every six months, and a one-hour consultation with a trained genetics professional. After the first year, a $150 annual subscription fee covers data storage and semi-annual DNA analysis against new and clinically validated markers.

The Sure Genomics kit is available for preorder starting today at The company expects to begin shipping kits by June 2016. The company is voiding the $150 annual subscription fee for the first 500 preorder customers for their lifetime.


Sure Genomics, Inc.
Christina Armstrong, 650-867-4899

Release Summary

Sure Genomics introduces first full DNA sequence to consumers delivered on an interactive easy to comprehend platform with tools and reports


Sure Genomics, Inc.
Christina Armstrong, 650-867-4899