Technavio covers the market outlook and growth prospects of the beauty drinks market for 2015-2019. Based on ingredient platforms, the market is further divided into the following segments: collagen proteins, vitamins and minerals, fruit extracts, and others.
Technavio’s research study segments the global beauty drinks market into the following four regions:
- North America
Europe: Largest beauty drinks market
According to Technavio’s latest report, Europe has the largest market share and will continue to be dominant through 2019 due to the large elderly population in the developed Western European countries. Studies have revealed that the collagen production inside the body starts reducing after the age of 25 years. Thus, the presence of a larger population above the age of 24 years is the major reason for Europe being the largest beauty drinks market.
In Europe, beauty drinks are mostly consumed as a detoxifying and anti-aging agent. Also, many vendors are trying to reposition the concept of beauty drinks as a ready-to-go healthier snack or an alternative to carbonated drinks and smoothies. However, its market share may decrease slightly due to the unambiguous regulations implemented by the European Food Safety Authority (EFSA).
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Techanvio's report identifies the following companies as the top vendors of the global beauty drinks market:
- Asterism Healthcare Plus
- Hangzhou Nutrition Biotechnology
- Juice Generation
The other prominent vendors in the market include Beauty'in, Bella Berry, Caudalie, FTN, Kordel's, LR Wonder Company, Nutrawise, The Protein Drinks Co, Vemma, and Wellness Foods.
North America: Second largest market for beauty drinks
Technavio’s report states that North America is the second largest market for beauty drinks, but is the fastest growing due to the rising awareness about beauty drinks. The concept of beauty drinks is relatively new in North America compared to APAC and Europe, thus the effect of marketing and promotion of these products are yet to play an important role in the growth of this market over the next four years.
Technavio’s lead research analyst, Arushi Thakur says, “Beauty drinks are typically called shots in the North American market and are widely available online. Most of the beauty drinks in North America are collagen-based, but vitamin-based and fruit extract-based drinks are also found in the market.”
The market share of North America is expected to multiply due to the emerging awareness and acceptance coupled with continual marketing efforts (particularly by Hollywood celebrities) for these products. In North America, the US is one of the most prominent countries and is expected to grow at the fastest rate over the next four years.
Key factor influencing the global beauty drinks market: Rising demand for bioactive beauty drinks
The latest report by Technavio also focuses on the rising demand for bioactive beauty drinks, which is another emerging trend in the market. Beauty drinks have always been rich in antioxidants like pomegranates, mangoes, oranges, grapes, and raspberries. However, the market is witnessing the inclusion of macro-antioxidants in the drinks. These drinks have high biological activity and they often work complementary to other antioxidants. They are also considered to be a strong agent for reducing signs of aging. Beauty drinks were the first products to use such bioactive ingredients in their manufacture.
“In 2015, beauty drink manufacturer Beauty & Go launched its first bioactive beauty drink made by using macro-antioxidants extracted from the skin of various fruits. It also included another powerful antioxidant, macromolecules, to reduce skin damage due to free radicals,” says Arushi Thakur, Technavio’s lead research analyst.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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