NEW YORK--(BUSINESS WIRE)--Kaplan Test Prep’s most recent survey of nearly 400 college admissions officers across the United States finds that the percentage of admissions officers who visit applicants’ social media pages to learn more about them has hit a record high of 40% -- quadruple the percentage who did so in 2008, when Kaplan first explored this issue.* For context, out of those who do so, 89% say they do so “rarely” while only 11% say they do so “often”. And the percentage of admissions officers who say they have Googled an applicant to learn more about them has remained relatively stable over the past two years, at 29%.
But what are the triggers that prompt admissions officers to look beyond the traditional elements of the application (GPA, standardized test scores, extracurriculars) and turn to Google and Facebook? Admissions officers mentioned several trigger points, both positive and negative:
- Interest in Talents: Some admissions officer say they will visit an applicant’s social media page -- often by the applicant’s own invitation -- if the applicant mentions a special talent, for example, such as being a musician, artist, poet, writer, or model. In fact, 42% of admissions officers reported an increase in such invitations compared to two year ago.
- Verification of Awards: Citation of particularly distinguished or noteworthy awards can sometimes trigger an admissions officer’s online search for independent verification; as one officer noted, something “out of the norm.”
- Criminal Records or Disciplinary Action: Some admissions officers say that if an applicant mentions they have a criminal background or a record of disciplinary action, they will do some online digging to get more details.
- Scholarships: Students applying for special scholarships can come under greater scrutiny, as schools want to ensure those receiving the scholarships are fully deserving; extra due diligence can come in the form of online checking.
- Admissions Sabotage: Anecdotally, admissions officers say they occasionally get anonymous tips about prospective students pointing them towards inappropriate behavior. They’ll sometimes dig online to see if it has merit.
Kaplan’s survey also found that social media can cut both ways. Thirty-seven percent of admissions officers say that what they’ve found about an applicant positively impacted his or her application -- and an equal percentage say that what they found negatively impacted an applicant’s admissions chances. Positive findings included discovery of undisclosed leadership roles or community service, while negative findings included criminal offenses, photos of drug or alcohol use, racial prejudice or inappropriate behavior.
“The growth of social media hasn’t made college admissions a whole new ballgame, but it’s definitely impacted the rules,” said Yariv Alpher, executive director, head of market research for Kaplan Test Prep. “What you post online can and may be used in your favor or against you, so it’s important to think about what you share. When in doubt, the best strategy may be to keep it to yourself.”
For more information about Kaplan Test Prep’s survey, please contact Russell Schaffer at 212.453.7538 or firstname.lastname@example.org.
*For the 2015 survey, 387 admissions officers from the nation’s top national, regional and liberal arts colleges and universities – as compiled from U.S. News & World Report – were polled by telephone between July and August 2015.
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