LOS ANGELES--(BUSINESS WIRE)--Flipagram (www.Flipagram.com), the personal video story app and network, today announced that more than 1,000 signed musical artists become “Flipagram Verified” users of the service in 2015. Over 800 of these artists joined in the second half of the year, after Flipagram had closed licensing deals with all major labels including Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard -- and music publishers, including Sony/ATV Music Publishing, Universal Music Publishing Group, BMG, and the NMPA. These landmark music deals allow Flipagram users to include up to 60 seconds of free music from millions of song previews as the soundtrack of their Flipagram personal video stories (Flips).
“People are taking more and more photos and videos with their phones, increasingly choosing to create Flips and tell a whole video story set to music, rather than sharing just a single silent moment or fleeting video highlight,” said Farhad Mohit co-founder and CEO of Flipagram. “We’re thrilled that so many influential musicians are embracing Flipagram as the way to share their personal video stories and encouraging our tens of millions of users to do more of the same.”
In addition to sharing their own Flips with fans, Verified Artists on Flipagram enjoy many additional benefits including, increased promotion of their music throughout the app, customized outlinks, the ability to create unique hashtag campaigns, and badged interactions that encourage users to create more of the kinds of Flipagrams that artists like.
Personal Video Stories with a Beat
Easy to create and fun to consume, Flipagrams are highly social, short video stories with up to 60 seconds of free music that offer more narrative space than Vine or Instagram looping videos, but are shorter and less cumbersome to create and share than full-length YouTube or Facebook videos.
With the rise of its video story network in early 2015, Flipagram became the first major social network to symbiotically incorporate music into its core offering of short video stories, where up to 60 seconds of music acts as a social preview, as opposed to apps for messaging or sharing individual moments where music is an afterthought, or longer-form video platforms, where whole songs can be consumed for free. Each Flip organically engages viewers in a captivating audio-visual story that generates awareness for its preview-length soundtrack -- and all Flips shared on Flipagram always come with links to legally buy or stream the music used.
“Over 250 million unique Flips have been created in the last two years Flipagram has been available as a free video creation tool. These Flips have helped facilitate the rise of user generated social video across the internet, generating many billions of video views throughout popular social media and messaging apps around the world, and the fraction shared through Flipagram have generated millions of dollars of sales and streaming subscriptions,” said Mohit. “With the growth of the our video story network in 2015, the majority of these users and views can stay on Flipagram going forward, helping build our own audience and generate even more sales and subscriptions for our music partners.”
#My2015 - A Great Year for Video Stories
As an incredible year comes to a close for Flipagram, the company expects 2015 recap Flips to take center stage once again as a main use-case on the app, with many of the newly verified artists joining in the mix.
“We are incredibly happy to end the year with so many amazing verified artists sharing Flips of their own lives and recaps of 2015 on Flipagram,” said Mohit. “But, we are even more thrilled that Flipagram helps tens of millions of ordinary people all over the world tell amazing video stories with the perfect music as the soundtrack of their lives.”
Selection of #My2015 Recaps from Flipagram’s Verified Artists
- Carly Rae Jepsen - https://flipagram.com/f/gPJmdDbhKm
- Pharrell - https://flipagram.com/f/hqDd9dr9fU
- Fifth Harmony - https://flipagram.com/f/hsyJHWHwiv
- Tim McGraw - https://flipagram.com/f/gUu3FxqktP
- Fetty Wap - https://flipagram.com/f/htYW5m1hMe
- Cam - https://flipagram.com/f/hId52YNlI5
- Toby Keith - https://flipagram.com/f/gRuxYZUp3e
- Kelsea Ballerini - https://flipagram.com/f/gRhKyEemUG
- Ty Dolla $ign - https://flipagram.com/f/hXNR20SQKk
- High Dive Heart - https://flipagram.com/f/gRy1nDGc9Z
- Martine - https://flipagram.com/f/htR2sujFvM
- EMM - https://flipagram.com/f/gOZlcdNKBz
- NKOTB - https://flipagram.com/f/htJLOxJOQQ
- Trevor Moran - https://flipagram.com/f/hu9fttLTAB
Everyone has stories worth telling. Flipagram’s mission is to give everyone the power to create and share amazing personal video stories with music that can inspire, entertain and inform. Flipagrams (Flips) are easy to create, fun to consume and by allowing photos, videos and music to tell the story, Flips transcend language, giving people all over the world the ability to share their own stories and to have a powerful voice. With tens of millions of users monthly worldwide and growing, Flipagram is a go-to platform for musical artists, influencers, brands and millions of ordinary people looking to tell stories in an authentic way that resonates and inspires action. Flipagram is fully licensed to allow music use in its videos via agreements with top record companies including Universal Music Group, Sony Music Entertainment, Warner Music, Merlin and The Orchard—and music publishers, including Sony/ATV Music Publishing, Universal Music Publishing Group, Warner/Chappell, BMG, and the NMPA. Flipagram is available on iOS, Android, Amazon and Windows platforms.
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