Honestbee Brings On-Demand Grocery and Delivery Service to Japan

Honestbee reinforces commitment to bring convenience and fresh groceries to customers with pop-up store in Niseko Japan this ski season

Honestbee Shopper picking up groceries for customers (Photo: Business Wire)

HOKKAIDO, Japan--()--Honestbee, a fast-growing on-demand grocery concierge and delivery service company based in Singapore, today launches its service in Japan. The first stop of more to come, visiting tourists can now enjoy the convenience of grocery shopping via the online portal honestbee.jp in Niseko, Hokkaido, Japan, from now till 29 February 2016.

Honestbee launched in Singapore in July this year, where it impressed customers with its prompt delivery, as well as the high quality groceries selected for them by the honestbee concierge shoppers. It later launched in Hong Kong in October, bringing constant service quality and convenience to time-starved Hong Kongers.

“Niseko is one of the most popular ski destinations in the world which sees a great amount of tourist visits every season. While these families look forward to grocery shopping, the closest supermarket in the area is an hour away,” said Joel Sng, co-founder and CEO, honestbee. “With technology and software, we plan to offer our customers the same level of convenience they have back home by travelling alongside them. Now they can better spend their time skiing or sipping hot chocolate somewhere else.”

Go Have Fun, We’ve Got Your Groceries Covered

With the launch of this service, ski-lovers and snowboarders can now spend more time skiing on the powdery slopes of Niseko and have their groceries covered by honestbee. Ordering via honestbee is simple:

  • Order your groceries online or through our mobile app
  • Once the order is placed, an expert honestbee concierge shopper immediately starts handpicking the best items
  • For same-day delivery, place your orders by 2pm and get your groceries between 4-9pm

Quality and freshness is paramount at honestbee. The trained concierge shoppers pick the freshest produce, vegetables, fruit, fish and meats. When an expert honestbee concierge shopper does the grocery shopping, you can trust they are picking only the best before delivering it right to your doorstep.

We Curate Only The Best For You

As the third-largest economy in the world, Japan presents a wealth of opportunities for honestbee’s expansion. Niseko is a world-renowned region in the Hokkaido prefecture. With the launch of the New Chitose Airport, increased direct flights to Sapporo from neighbouring cities have contributed to the dramatic rise of international tourists to about 1.5 million throughout the year. Foreign investments in properties in the ski areas have also fuelled economic growth in Niseko.

Maintaining its commitment to offering a one-stop shop for a range of highly curated and specialty products, customers in Niseko will be able to shop for the freshest groceries, local Hokkaido and international products at major brands well-loved by the locals.

Honestbee currently operates in Singapore, Hong Kong and now Japan, and begins operations in Taiwan in the next two weeks. Honestbee also has plans to roll out in more cities in Japan next year.

To experience how you can get groceries fresh and fast, even while on the beautiful slopes, visit honestbee.jp.

About honestbee

Honestbee is Asia’s leading on-demand concierge and delivery service for all your household and grocery needs. Available in Singapore, Hong Kong and Japan, we can deliver to your doorstep on the same day. Simply choose from the widest online product selection and place your order in a few simple clicks. Our trained concierge shoppers will then handpick your groceries for you, from the same grocery stores and brands that you trust and love.

Social Mission: Honestbee’s social mission is to create sustainable job opportunities for all individuals who are looking for more flexible working hours. Our goal is to provide extensive skills upgrading and training, and to create equal employment opportunities for everyone in our communities.


Shane Chiang, +65-968-12-888


Shane Chiang, +65-968-12-888