NEW YORK--(BUSINESS WIRE)--Barnes & Noble, Inc. (NYSE:BKS), the world’s largest book retailer, today announced “You Never Know Who You’ll Meet at Barnes & Noble,” a major national advertising campaign featuring Tony Bennett and Lady Gaga. Produced by Roberts + Langer DDB, the commercial brings together two internationally renowned musicians, Tony Bennett and Lady Gaga, whose special relationship perfectly captures the spirit of the holiday season.
The campaign was created by Barnes & Noble Chairman, Leonard Riggio, who wrote the slogan, “You Never Know Who You’ll Meet at Barnes & Noble,” and chose the artists, Tony Bennett and Lady Gaga. The artists have recently completed a sold-out world tour in support of their collaborative album, Cheek To Cheek, which debuted at #1 on Billboard’s Top 200 Album charts and won a Grammy Award. Bennett and Gaga are both avid readers and customers of Barnes & Noble.
“Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers,” said Glenn Kaplan, Vice President & Creative Director at Barnes & Noble.
Amy Sacks, Co-creative Director at Roberts + Langer DDB, added: “This campaign is like a holiday card from Barnes & Noble to all of its customers. We hope that this little gift of a performance by these two incredibly talented artists will put a smile on people’s faces. We believe that the true warmth and the connection that Mr. Bennett and Lady Gaga share will be something viewers can feel.”
The spot was directed by Grammy award-winning Swedish director Jonas Akerlund. Lady Gaga and Akerlund have collaborated on previous projects, making him a perfect choice to bring this story to life.
The 30-second and 60-second versions of this television spot are scheduled to start airing Monday, November 16, across major networks including ABC, NBC Universal and CBS during top-rated network shows like Scandal, The Voice and How to Get Away With Murder. Additionally, the 60-second version will be available on Barnes & Noble’s digital channels starting today, including YouTube.
Barnes & Noble stores nationwide are ready for an exciting holiday season and are stocked with a vast selection of books, adult coloring books, toys & games, technology, vinyl music, gift items and more throughout the store. For more information and to find the perfect gift, customers can visit their local Barnes & Noble store or go online at BN.com.
The campaign marks the continuation of the relationship between Roberts + Langer DDB and Barnes & Noble following last year’s successful “A Book Is a Gift Like No Other” holiday commercial.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE:BKS) is a Fortune 500 company and a leading retailer of content, digital media and educational products. The Company operates 647 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com (www.bn.com). The Nook Digital business offers a lineup of popular NOOK® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store®. The NOOK Store features more than 4 million digital books in the US (www.nook.com) and UK (www.nook.co.uk), plus periodicals, comics, apps, movies and TV shows, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps™ available for Android™, iOS® and Windows®.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company's corporate website at www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers® and Barnes & Noble.com® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
About Roberts + Langer DDB
Roberts + Langer DDB is a full service agency and a member of the Omnicom network. It counts Aveeno, Johnson & Johnson Corp., JP Morgan Chase, Neutrogena, and Ralph Lauren as key clients.