NEW YORK--(BUSINESS WIRE)--Movable Ink, the contextual experience engine for innovative email marketers, and Curalate, the leading visual commerce platform, today announced a strategic partnership and platform integration. The partnership will enable marketers to unlock the combined power of authentic social imagery and email to increase email engagement and performance.
Movable Ink allows brands to market one-to-one with real-time contextual content and enhance email experiences for consumers who constantly move between moments, places and devices. Curalate enables brands to connect editorial-style visual content to commerce, empowering customers to easily buy products they want from the brands they love. Both companies have driven increased engagement and revenue-per-impression for brands across email and ecommerce environments respectively, so this was a natural and mutually beneficial partnership.
Email remains the workhorse of marketing channels and this partnership will enable brands to leverage email’s impact with the high engagement results of lifestyle imagery. Coupling real-time content delivery with brands’ best images is a win for brands - improving open rates and click through rates, reducing marketing costs and increasing ROI.
“Today’s consumers don’t want to be marketed to; they want to be engaged with authentic experiences that resonate on a personal level,” said Vivek Sharma, Chief Executive Officer of Movable Ink. “Email continues to be the most profitable direct marketing touchpoint, and this partnership enables brands to breathe new life into the channel and inspire consumers along the path-to-purchase with compelling and contextual content.”
“Consumers today discover products and brands through images,” said Apu Gupta, Chief Executive Officer of Curalate. “This partnership unlocks the power of pictures and enables brands to create compelling consumer experiences in email.”
To illustrate the potential of integrating social images into email, Movable Ink and Curalate published an infographic with a focus on Instagram images. The compelling data includes a fitness retailer that works with both Movable Ink and Curalate and recently generated nearly a 7X lift in on-site engagement 24 hours after featuring editorial-style images from Instagram within an email. To learn more about the power of visual content in email, download the infographic here and contact the Curalate and Movable Ink teams for a demo.
On October 21st, Curalate and Movable Ink will be co-hosting a webinar to discuss how adding images and other real-time visual content into your holiday emails can drive engagement and ROI.
About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 300 innovative brands including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit www.movableink.com.
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands. Curalate solutions touch millions of consumers daily by enabling brands to unlock the power of pictures. For more information, visit www.curalate.com.