With bold letters indicating, “We Make Mats,” the new site tells visitors exactly what the company is all about from the moment they see the site. It also emphasizes Crown’s new tagline, "Working Hard for the Hard Working®."
Visitors will note that the homepage also includes a timeline of key events and developments in Crown's 70-year history. Crown is one of the oldest and largest mat manufacturers in the U.S.
"Our goal with the site is all about empowering our customers and visitors so they can better understand the importance, features, and benefits of high quality mats," says Adam Strizzi, marketing manager for Crown Matting Technologies.
The homepage is also sectioned into different categories, referencing the many types of mats Crown makes. For instance, there are mats for facilities, such as schools and office buildings, industrial mats, as well as logo mats.
As to helping visitors make more effective decisions when selecting floor mats, the new site also includes a section called, "Competitor Cross Reference."
Here, visitors can compare other mat manufacturers' products with similar mats made for the same purpose by Crown.
"After 70 years, we have a lot of confidence in our product line,” says Strizzi. “We feel no hesitation comparing our products on price or quality with other manufacturers."
Strizzi adds that plans for the new site began almost two years ago "and that it is a work in progress. We expect to add more content and enhance the site on an ongoing basis."
About Crown Matting Technologies
Crown Matting Technologies has set the standard in the commercial and industrial matting industry for over 70 years. The company is well-known for its invention of Zedlan™, a patented foam technology found in Crown's industrial line of matting products. Today, Crown has the most diverse entrance and anti-fatigue matting product lines in the industry. The company provides matting for a wide variety of market segments, from offices and schools to hotels and industrial locations.
For more information, visit www.CrownMats.com or call toll-free 800-628-5463