Travelers Predict the Future of Travel: Face Recognition Technology, Hologram Personal Trainers and Underwater Hotels by 2030

Results Revealed in New Survey from Marriott Rewards Credit Card from Chase: The Top 10 Ways Travel Will Change

WILMINGTON, Del.--()--A new survey unveiled today by Marriott Rewards Credit Card from Chase asked Americans to imagine the near future and predict what the travel experience could look like. Their top predictions reveal some surprises.

From unique travel experiences to putting the real in virtual reality, American travelers are mapping out a different journey by 2030:

  1. Hologram Personal Trainers: Thirty-seven percent of travelers think a hologram of a personal trainer will help them get their exercise.
  2. Digital Passports and Face Recognition: Some 58 percent of travelers surveyed believe passports could become available for digital devices and 50 percent believe human face recognition technology could replace passports altogether.
  3. Underwater Hotels: Among travel experiences of the future, 40 percent think underwater hotels might become more of a reality in the next 15 years.
  4. Space Travel: Thirty-five percent of those surveyed believe it’s a possibility to travel to a destination in space–with men more likely to make this prediction than women (40 percent vs. 29 percent).
  5. Eco-Travel Destinations: Seventy-one percent of travelers agree that Americans will choose “Eco-Travel” destinations for vacations.
  6. 24/7 Virtual Hotel Concierge: Sixty-one percent of travelers believe it’s possible that hotels in the future will cater to their guests through 24/7 virtual concierge services.
  7. Digital Payments: Over half (58 percent) of all Americans predict smart watches and other mobile payment options will rise in popularity for travelers.
  8. Personalized Mobile Travel Guides: Nearly half (47 percent) of all travelers believe personalized mobile travel guides will become available in the future.
  9. Extreme Hotel Experiences: About half of all travelers (51 percent) believe extreme hotel experiences, such as a private hut over the ocean or taking a zip line to your treehouse will be possible.
  10. Transatlantic Trains and Flying Cars: Travelers are skeptical that transatlantic trains (26 percent) and flying cars (24 percent) will become travel options by 2030.

The nationwide phone survey commissioned by Marriott Rewards Credit Card reached 1,000 travelers (18-67 years old) who stay in a hotel at least five nights per year for business, pleasure or both.

“From advancements in technology to new destination and experience opportunities, the way we travel is ever evolving,” said Vibhat Nair, general manager, Chase Card Services. “As travel becomes more advanced, we are making it easier for travelers to earn credit card reward points for the trips they are taking today, and to put toward their future travel.” To align with the unique needs and preferences of travelers, Chase offers its Marriott Rewards Premier Credit Card, which lets travelers earn Marriott Rewards points on all purchases, accumulate free night stays and accelerate status. Plus, the card offers EMV chip-and-signature technology, charges no foreign transaction fees and comes with a variety of travel benefits.

About the Survey

This report presents the findings of a telephone survey conducted among a nationally representative sample of 1,002 Americans, ages 18-67, who stay in a hotel at least five nights per year for business, pleasure or both. The survey was conducted from April 2, 2015 through April 10, 2015, and the margin of error is +/- 3.1 percent with a 95 percent confidence level.

About Marriott

Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at, and for the latest company news, visit

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.6 trillion and operations worldwide. Chase serves nearly half of America’s households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 5,500 branches, 18,000 ATMs, mobile, online and by phone. For more information, go to


Chase Card Services
Ashley Dodd, 302-282-5011

Release Summary

Results Revealed in New Survey from Marriott Rewards Credit Card from Chase: 10 Ways Travel Will Change


Chase Card Services
Ashley Dodd, 302-282-5011