LOS ANGELES--(BUSINESS WIRE)--Alan Glazer, former Executive Vice President for Charles Roven’s Atlas Entertainment, has officially launched Trimax Media, an independent multimedia company focusing on the development of feature films, television, digital content and applications. The company has secured an overhead deal with a private equity investor as well as a production financing alliance with Toronto-based Dominant Entertainment (DE), led by financier Michael Gianfriddo.
This strategic initiative will leverage Glazer’s ability to originate, package and market films combined with the financial strengths of Dominant Entertainment.
“The partnership with Michael and DE is one that provides a strong independent voice to produce programming, films and digital content with sound financing models. It is our intent to seek out rising talent both in front of and behind the camera, providing quality and fiscally sound projects with mass appeal,” stated Glazer. “DE and Michael raise the bar in terms of professional relationships and integrity. I look forward to building this business with him and his team,” concluded Glazer.
The joint venture will focus on financing and producing up to three films annually. Each film will carry budgets between $5 million to $40 million. The partnership intends to expand into a broader spectrum of commercial content, including episodic broadcast programming and digital media. DE and Trimax have assembled a slate of projects that are currently being packaged with directors and talent. DE will also maintain a specific focus on industry-related opportunities, such as M&A; special situations; and selective co-financing, co-productions and JV’s.
Dominant Entertainment has greenlit Shadow Train, a supernatural thriller. The Toronto-based production will be produced by Glazer and Gianfriddo and will start pre-production in January.
“The objective of DE and our partnership with Glazer and Trimax is to fill a crucial gap in the market with original content while also returning moviegoers to traditional cinema with story-telling that is entertaining and innovative. We jointly want to differentiate ourselves as partners by aligning with and incentivizing veteran and new talent, utilizing intelligent financial modeling and comprehensive distribution and marketing to drive consistent business to worldwide markets,” stated Gianfriddo. “Combined with Glazer’s tenacity, capabilities and commitment, we will leverage our collective relationships to maximize the highest quality and appeal of entertainment and media products,” concluded Gianfriddo.
instrumental to DE is strategic financial partner, Jesus Lorenzo Nevarez, whose background and capabilities include 27 years of international private equity in various verticals. Nevarez is integral to DE’s slate of properties and long-term growth. He currently oversees all financing directly with Michael Gianfriddo.
“My relationship with DE has been productive. Their detailed approach toward the market is comforting, especially with the specialized skills they maintain over the security of equity. My involvement with Mike’s unique financial modeling and negotiation skills further proves that he is one of the most creative financiers in the industry today and I really value our partnership,” stated Nevarez.
Multiple award-winning writer Diana Kemp, current Head of Development for DE, will consult on all projects between Trimax and DE.
About Dominant Entertainment:
Dominant Entertainment is a fully integrated multiplatform company that specializes in the development, financing and production of entertainment and media. Through industry relationships and strategic affiliations across the capital markets and a specific focus on financial modeling, the company aims to produce projects packaged with star power and comprehensive production and distribution with global market value and appeal. DE offers further competitive financing based on the company’s position in the Canadian markets. The company is managed by financier Michael Gianfriddo, who is known for his expertise and relations in international finance and production. From 2009-2011, Gianfriddo and key investment partners structured the acquisition, restructuring and recapitalization, and competed as prospective buyers for several assets and undervalued companies.
About Trimax:
Los Angeles-based Trimax Media is deeply rooted in the symbiotic relationship between creative artists, content development and distribution. A multimedia company, Trimax will focus on the financing, development and sales/distribution of popularized programming and content in the feature film, television and digital arena. The company, founded by 25-year entertainment industry executive Alan Glazer, will be based in Los Angeles, with offices in Toronto.