DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/zbccg2/the_impact_of) has announced the addition of the "The Impact of Programmatic Advertising on News Publishers" report to their offering.
This report examines how news publishers can profit from programmatic advertising, a rapidly evolving trend that is reshaping the digital advertising landscape.
The report provides a primer for news publishers pondering programmatic as part of their overall advertising strategy, critical background and context for its use, the major challenges and opportunities, expert advice, and insights from early adopters.
- Overview of programmatic advertising and where it stands today;
- Advice about how to structure sales;
- What to be aware of regarding fraud issues;
- Case studies from leading publishers all over the world; and
- What programmatic means to mobile, video and native.
We have spoken to numerous programmatic specialists and pioneers, many of whom have worked on both the publisher and advertiser sides, to address the key issues, trends, challenges and opportunities facing publishers.
Case studies include:
- The Economist
- Condé Nast
- Telegraaf Media Group
- Schibsted Media Group
- Time Magazine
- Tribune Publishing
- Metro US
Key Topics Covered:
Chapter 1: Introduction - Programmatic Primer
Chapter 2: The Global Scope of Programmatic
Chapter 3: Organisational and Sales Impact
Chapter 4: Dealing with Fraud
Chapter 5: Case Studies
Chapter 6: Programmatic should make dollars and 'sense' on mobile video
For more information visit http://www.researchandmarkets.com/research/zbccg2/the_impact_of