Nanigans’ mission is to arm marketing teams with the best software for managing digital and mobile advertising campaigns in-house. Its commitment to integrating with Instagram, a community with over 300 million mobile monthly active users worldwide, does exactly that. Instagram mobile ad revenues are expected to grow to more than $2.8 billion in 2017, according to eMarketer.
“We’ve seen growing demand from both current and prospective customers to access the Instagram advertising ecosystem programmatically,” shared Ric Calvillo, co-founder and CEO of Nanigans. “Instagram has a large and highly engaged global user base, and their latest release to support Facebook targeting and an expanded set of ad types presents a compelling opportunity for our direct response advertisers. We look forward to helping these performance marketers scale their campaigns and benefit from reaching audiences cross-channel.”
Nanigans brings its leadership in the advertising automation space and five years developing performance advertising technology to Instagram. Offered as SaaS (Software-as-a-Service), Nanigans empowers marketing teams with a single solution and unified interface for complete control and automation of digital and mobile advertising campaigns. This includes the end-to-end management, measurement, and optimization of campaigns for return on ad spend and lifetime value across today’s most valuable channels.
Expanding to Instagram advances Nanigans’ vision to revolutionize digital and mobile advertising by equipping in-house marketing teams with the world’s most powerful advertising automation software. With $500 million in annualized ad spend through its software, Nanigans offers campaign creation, dynamic budgeting, automated bidding, cross-device attribution, predictive revenue optimization, and real-time analytics.
To learn more about advertising automation with Nanigans, visit www.nanigans.com.
About Nanigans, Inc.
Nanigans advertising automation software powers the world’s leading in-house performance marketing teams. Offered as Software-as-a-Service, Nanigans software features programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable channels. Nanigans is headquartered in Boston, with offices in New York, San Francisco, Seattle, London, Sydney, and Singapore.