LINDON, Utah--(BUSINESS WIRE)--NUVI™ (http://www.nuvi.com), a leading solution for real-time social media listening and reporting, today announced the release of "Audiences", one of the first products to provide access to Facebook's complete stream of anonymous and aggregated topic data.
“We moved quickly to develop Audiences because of its importance to the social media industry," said NUVI CEO Keith Nellesen. "As a result, NUVI customers are able to get a first look at the topics their customers are interested in. Audiences by NUVI creates unparalleled opportunities for customer engagement and brand development and rounds out the NUVI offering. While the new product works in parallel with our current social media solutions, it’s capable of standing alone and supporting agencies and brands of all sizes as its own product.”
With Audiences, marketers have access to one of the world’s largest sources of public opinion data. As of July 22, data availability expanded from 2 countries and numerous languages to 55 countries in 121 different languages made accessible through NUVI. This data can be used to generate valuable insights without compromising consumer trust. Before Facebook topic data, insights were drawn from limited public posts and focused on the volume of posts, what was being said and who was saying it, rather than why an audience was posting.
“Some of the world’s largest agencies are using the product as a replacement for some of their current surveying and research tools,” explains Nellesen. “Customers are especially excited about the demographic insights offered by Audiences. Just a few months ago, we were limited to a small fraction of the data we see today.”
With Audiences, users will now see a much larger data set that includes anonymized Facebook interactions that have been grouped by topics, demographics and interactions. The change gives marketers the unique ability to see a topic through the eyes of their audience.
“Facebook topic data is currently one of the hottest conversations in the social media and marketing world," said Andrew Jenkins of Volterra Consulting. "Audiences by NUVI helps us serve our clients to give them an understanding of what people think about their brand, and we’re thrilled to finally have access to the relevant topic data we need. The analyses and interpretation that Audiences by NUVI provides will allow us to serve our clients better, and we’ve already started to see improved results from our use of Audiences by NUVI.”
Audiences by NUVI complements the current NUVI software offering and includes a pricing model that supports everything from the small boutique agency to the enterprise level brand with numerous active portfolios.
For more information about Audiences by NUVI, visit http://www.nuvi.com/audiences/
NUVI is a real-time analytics platform focused on social media listening, engagement, and reporting. NUVI’s web-based software platform visualizes social trends and insights by analyzing data from numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds. Spun out of creative agency Struck in 2011, NUVI is rapidly becoming the tool of choice for innovative and socially intelligent organizations and is the exclusive partner in the wire service industry of the world’s leading commercial newswire, Business Wire, a subsidiary of Berkshire Hathaway. NUVI reports are a core component of Business Wire’s exclusive GMSM (Global-Mobile-Social-Measurable) service.