LOS ANGELES--(BUSINESS WIRE)--eHarmony today announced it has moved its headquarters from Santa Monica to Los Angeles to accommodate the record growth that new initiatives, new capabilities and new interest in the online dating space has driven in the past three years. Following the return of founder Dr. Neil Clark Warren as CEO, the brand has surpassed its own record time and time again for new registrants and subscribers, reaching more than 66 million users on the site and growing the company’s valuation significantly.
“Never in the history of eHarmony has there been a sustained period of growth that could match this one,” said Dr. Warren. “Our teams, from marketing to IT, public relations to user experience, both internationally and domestically, have leveraged every resource at their disposal, capturing new market share from users disappointed on other sites as well as new interest in the space driven by the ongoing popularity and ubiquity of social networking. We are pleased to make this announcement and anticipate a steady stream of similar news regarding our high growth. We invite all to keep watch as eHarmony continues to achieve new heights.”
At the return of Dr. Warren, eHarmony redesigned its user experiences on desktop and mobile platforms, resulting in an ongoing rise in users across all platforms with mobile drawing the most new registrants. In addition, eHarmony streamlined its advertising costs while gaining market share, returned its advertising campaigns to feature Dr. Warren—one of the most trusted personas in the online dating industry—and revamped its entire IT infrastructure to constantly improve matching algorithms and accommodate new users.
“There are few turnaround stories like eHarmony on the books,” said COO Armen Avedissian. “By staying true to its mission and brand DNA, eHarmony has recaptured the magic that it had in earlier years. Today, eHarmony is bringing more people together than ever before – the last stop for online daters that gives them the experience and the soul mate they were hoping for. Because we are a high-growth company, it was necessary to move headquarters, one of the best problems to have. We congratulate the eHarmony leadership and executive teams on this news.”
For more information, please visit eHarmony.com.
About eHarmony, Inc.
California-based eHarmony, Inc. (www.eharmony.com) was founded in 2000 and is a pioneer in using relationship science to create highly compatible relationships based on key dimensions of personality that are scientifically proven to predict the most compatible, highly successful, long-term relationships. On average, 542 people marry every day in the U.S. as a result of eHarmony, nearly 5% of new marriages.* eHarmony operates online services in the United States, Canada, the United Kingdom, and Australia.
*2009 survey conducted for eHarmony by Harris Interactive®.