LONDON--(BUSINESS WIRE)--Boyden, a global leader in executive search, today released a new issue of its Leadership Series, featuring an in-depth interview with Marco Ryan, Chief Digital Officer at Thomas Cook.
In the interview, Ryan discusses fierce competition in the travel industry, brand equity in the 21st century, what digital marketing really means, the advantage of in-house versus consulting experience, and avoiding the “bad hire.”
“Marco brings a rich background as a trailblazer in consumer marketing”, said Trina Gordon, President and CEO of Boyden World Corporation. “His successes as a world class consultant and as a transformer in lead corporate roles give him unique insight.”
“Marco is a passionate leader and an e-commerce visionary”, said Catherine Gray , Principal of Boyden Chicago and a member of the firm’s Consumer & Retail Practice. “He’s been on the forefront of bringing technology and marketing together to create the ultimate customer experience, driving transformation and revenue in both B2B and B2C companies. With Marco, it’s all about the team and building best in class digital organisations. People love working for him.”
At Thomas Cook, Ryan oversees digital end-to-end strategy across all countries and brands within the group. His responsibilities include digital strategy, innovation, digital product development, analytics, mobile marketing, digital culture change, development of digital channels, and media and partnership relations. He is also a member of the Thomas Cook Digital Advisory Board.
Prior to Thomas Cook, he was Partner/Managing Director for Accenture Interactive in ASEAN, where he grew the ASEAN business by 560 percent in his first year, focusing on clients in telecommunications, media, luxury retail, travel and transportation across the region. He was also Accenture's global lead on gamification.
Ryan is an expert and regular speaker on digital transformation, digital marketing and gamification. He is currently authoring two books on digital transformation.
The full interview with Marco Ryan is available at www.boyden.com.
Previous editions of Boyden’s Leadership Series include interviews with Leni Boeren, COO of Robeco; Chris Clark, Group Executive, Asia-Pacific at Visa; Noor Menai, President & CEO of CTBC Bank USA; Frank Holder, Chairman of FTI Consulting in Latin America; Paolo Cornetta, Senior Vice President and Group Head of HR of UniCredit SpA; Sandy Gould, Senior Vice President of Talent Acquisition and Development of Yahoo; António Mexia, CEO of EDP-Energias de Portugal; Harald Norvik, a Director of ConocoPhillips and former CEO of Statoil; Stephan Winkelmann, President & CEO of Automobili Lamborghini S.p.A.; Luís Mira Amaral, CEO of Banco BIC Português; Jeffrey Housenbold, President and CEO of Shutterfly Inc.; Jaime Rivera, CEO of Bladex; Svein Rennemo, Chairman of Statoil; Ümran Beba, Region President for Asia Pacific for PepsiCo; David Gergen, Director of Harvard’s Center for Public Leadership and a former presidential advisor; and Robert Reich, currently Professor of Public Policy at the University of California at Berkeley and a former US Secretary of Labor. All are available on Boyden’s website.
About the Series
The Boyden Leadership Series is an ongoing publication that highlights the views of high-profile business leaders on issues relevant to leadership, management and talent acquisition. The series’ editors conduct interviews with heads of corporations and other key organizations across the globe to further growth and the exchange of ideas.
About Boyden World Corporation
Boyden is a global leader in executive search and talent advisory services with more than 70 offices in over 40 countries. Founded in 1946, Boyden specializes in high level executive search, interim management and human capital consulting across a broad spectrum of markets and sectors. For further information, visit the firm’s website at www.boyden.com.