NEW YORK--(BUSINESS WIRE)--In a featured session at The Advertising Research Foundation’s Audience Measurement 2015 conference today, GfK will share new insights on consumers’ shifting use of digital and linear TV content platforms. Data from GfK MRI will show how streaming and traditional viewing are co-existing and mingling in consumers’ lives, and how the changes are shaking up longstanding business models.
GfK MRI’s Christie Kawada (EVP, New Product Management and Innovation) and James Collins (SVP, Measurement Science & Product) will present “Tracking the Linear to Digital Transition” at 11:50AM in the West Ballroom C (2nd floor). The conference, held annually by the ARF, is taking place at New York City’s Conrad Hotel from Sunday through Tuesday, on the theme “Measuring Up: Translating Talk into Action.”
In addition to the latest viewing trends on digital and streaming platforms, Kawada and Collins will share profiles of key groups in the spectrum of TV subscribership and usage, from Cord Cutters to Cord Shaver Intenders to Cord Nevers.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information, please visit www.gfk.com/us or follow GfK on Twitter: https://twitter.com/gfk_en
