NEW YORK--(BUSINESS WIRE)--Medialets, creator of technology that helps marketers manage and measure the complete return on investment (ROI) of mobile ad campaigns, today announced the promotion of Richy Glassberg to Chief Executive Officer. In conjunction with Glassberg’s appointment, former CEO Eric Litman succeeds to the role of Chairman.
To his new role, Glassberg brings over two decades’ experience across a wide range of digital advertising, sales, and operations disciplines. As a digital pioneer at Turner Broadcasting, he launched CNN.com’s advertising business in 1995 and drove its success globally. Glassberg was co-founder of the IAB (Interactive Advertising Bureau). Through service as Vice Chairman of IAB during formative years, he helped establish the association as the leader in digital industry standards, research, and practice. Prior, Glassberg was CEO of Phase2Media, a group he also helped to found, and he previously held various senior executive roles at News Corp.
In making the appointment, Eric Litman, Chairman said “Richy is a trail-blazing visionary who has had significant impact on digital advertising from its earliest days through to its current phase where ‘digital’ increasingly means mobile-first strategies and complex, cross-platform solutions. Richy’s expertise is core to Medialets’ development of technology, data and insights that deliver real time attribution information to our clients, and he’s precisely the right executive to lead the company’s next phases of development.”
WPP’s Medialets is creator of Servo™, the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks. Founded in 2008, Medialets is headquartered in New York City with offices in London, Chicago and Los Angeles. To learn more, visit https://medialets.com and follow us on Twitter @medialets.