DELRAY BEACH, Fla.--(BUSINESS WIRE)--SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, announces a strategic licensing partnership with Reebok. SMS Audio will be Reebok’s official fitness headphone licensee across Reebok’s global market, with plans for co-branded headphones to hit the market later this year.
“Reebok brings a unique value to SMS Audio, providing widespread exposure and access to a new and passionate consumer base, completely devoted to a fitness lifestyle,” said Brian M. Nohe, president of SMS Audio. “Together with Reebok, we hope to improve the total fitness experience by complementing Reebok’s performance-driven footwear and apparel with cutting-edge audio products.”
SMS Audio will develop a line of Reebok-licensed headphones specifically designed to stand up to the demands required from the wide spectrum of fitness activities for which Reebok manufactures products. The two companies will promote the partnership through a tailored marketing plan designed to reach and engage devout fitness enthusiasts and avid athletes that demand superior performance from their fitness and audio gear.
“Music adds an important dimension to fitness,” added Linne Kimball, Reebok’s head of licensing. “Whether it is part of mental preparation pre-workout, or whether it adds personal motivation during a long run. In SMS Audio, Reebok has found a partner who understands the unique demands that fitness places on the category, and will work closely with us to create Reebok audio solutions for our fit generation consumer.”
The Reebok-licensed headphone collection from SMS Audio will be available in August 2015 at select retail locations including Reebok stores and Reebok.com.
For more information about SMS Audio, visit www.SMSAudio.com.
About SMS Audio, LLC: A global premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering studio-mastered sound, the SMS Audio line includes a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.
SMS Audio and its founder, Curtis "50 Cent" Jackson, are committed to establishing conscious capitalism and helping those in need through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, on behalf of local food banks. Each purchase of SMS Audio products, in-store or online at www.SMSaudio.com, will help its commitment to provide one million meals annually to food insecure families throughout the United States. Together we can solve hunger.
About Reebok: Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok.
