VENICE, Calif.--(BUSINESS WIRE)--SoundCloud is the world’s leading audio platform where creators upload more than 12 hours of music and audio every minute, sharing it with a global audience of more than 175 million unique listeners monthly. In August 2014, the company launched their creator partner program, On SoundCloud, to provide creators the opportunity to be paid for their work through advertising placed against the tracks they have chosen to make available to SoundCloud users.
Today, ZEFR, the company that pioneered rights management on YouTube, is pleased to announce a partnership with SoundCloud to help the company and its music partners better understand the sharing of content on the platform. This is an important step towards helping SoundCloud and its partners build a new creative ecosystem for the benefit of all creators of music and audio.
“SoundCloud is continuing its evolution as a mature platform for labels and advertisers,” said Alexander Ljung, co-founder and CEO of SoundCloud. “Working with ZEFR, SoundCloud is taking another step to becoming the powerhouse player in the digital audio business.”
“ZEFR has been a leader in rights management for half a decade. SoundCloud is a vibrant platform where the fans are sharing content and finding the right ways to use that fan activity for the benefit of SoundCloud, its music label partners and publishers,” said Zach James, co-founder of ZEFR. “We are excited to use our technology and expertise to help make SoundCloud a go-to platform for content creators and advertisers.”
SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is the leading audio platform that gives users unprecedented access to the world’s largest community of music & audio creators. With its continued ambition to unmute the web, SoundCloud allows everyone to discover original music & audio, connect with each other and share the sounds they hear. In addition, sound creators can use the platform to instantly record, upload and share sounds across the internet, as well as receive detailed stats and feedback from the SoundCloud community. For more information, go to: http://soundcloud.com/.
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a lens into the YouTube culture and the tools to turn its insights into more impactful media for brands. As the technology company of choice for nearly every major Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Chicago and Utah. For more information, go to: http://zefr.com.