MALIBU, Calif.--(BUSINESS WIRE)--Disguise, Inc., the Halloween costume division of leading U.S. toy and consumer products company, JAKKS Pacific, Inc. (Nasdaq: JAKK) received the 2014 “Vendor of the Year Award” for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.
Target awarded Disguise with the Seasonal Vendor of the Year Award for being an important partner in driving both sales and profit in the Halloween kids’ costumes business for Target. In 2014, Disguise, in conjunction with the Target Halloween team, piloted an exclusive program on popular licensed costumes, which allowed Target to maximize sales and create promotions that benefitted the Target consumer. The Target award highlights Disguise’s partnership and thought leadership.
“It is an honor to receive the Seasonal Vendor of the Year Award from Target,” said Joe Anton, President of Disguise, Inc. “We look forward to continue being a valuable partner to Target, and working together to make exciting, on-trend Halloween costumes and accessories based on the most popular characters and entertainment properties for the entire family.”
Disguise offers more than 2,500 costumes and accessories available at thousands of the nation’s largest mass market, specialty and online retail outlets. For more information on Disguise, visit www.disguise.com.
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world’s leading licensed brands as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. As a wholly owned subsidiary of JAKKS Pacific, Inc. since 2008, Disguise designs and manufactures millions of costumes for the American and other markets worldwide each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, DC Comics and Saban’s Power Rangers®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD recognition technology. www.jakks.com
This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.
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