SAN FRANCISCO--(BUSINESS WIRE)--Twitch, the world’s leading social video platform and community for gamers, continues its foray into music as an official broadcasting partner of Ultra Music Festival, the world’s premier electronic music festival. This year’s live stream will be powered by 7UP®, the exclusive sponsor of the stream for the 2015 music festival. Scheduled for March 27-29 during Miami Music Week, the entire festival will be broadcast live on Twitch at twitch.tv/ultra.
The talent set to perform during the seventeenth annual edition of the Ultra Music Festival features more than a hundred of the electronic music scene’s biggest acts. Some of the DJ sets and live performances at the festival include:
|ADAM BEYER||DIXON||NETSKY (LIVE)|
|AFROJACK||ERIC PRYDZ||NICKY ROMERO|
|ALESSO||GORGON CITY (LIVE)||ODESZA (LIVE)|
|ARMIN VAN BUUREN||HARDWELL||PORTER ROBINSON (LIVE)|
|AVICII||JAMIE JONES||RAC (LIVE)|
|BASSNECTAR (LIVE)||KNIFE PARTY||SKRILLEX|
|CARL COX||KREWELLA (LIVE)||STEVE ANGELLO|
|CEDRIC GERVAIS||KYGO (LIVE)||STEVE AOKI|
|CLEAN BANDIT (LIVE)||LOCO DICE||TALE OF US|
|DAVID GUETTA||MACEO PLEX||TIËSTO|
|DIE ANTWOORD (LIVE)||MARTIN GARRIX|
To view the full line-up, visit: www.ultramusicfestival.com/lineup
“We are always pushing the envelope, working with the most innovative companies to stay ahead of the curve and offer our fans as much value as possible,” said Adam Russakoff, Executive Producer/Director of Business Affairs/Talent Buyer, Ultra Music Festival and Ultra Worldwide. “We don't tolerate mediocrity and our switch to Twitch is yet another step in the continuum.”
Twitch recently introduced the Twitch Music Library, a resource for game broadcasters that provides rights-cleared music for use in live video and VODs. As part of this venture into music, Twitch launched Music as a beta broadcast category. This has quickly attracted some of the biggest names in the electronic music scene and paved the way for the Ultra Music Festival to choose Twitch as its exclusive broadcasting partner.
“Our community has illustrated a strong affinity for live music, making Twitch a compelling new way for artists to connect with their fans,” said Colin Carrier, CSO and Head of Music, Twitch. “Being able to host the Ultra Music Festival on our platform with sponsorship from a brand like 7UP is a testament to the power of live social video.”
“We are thrilled to be collaborating with great partners like Twitch and Ultra Music Festival to bring fans across the globe closer to some of their favorite artists,” said Dave Falk, vice president of marketing, 7UP. “Not only are we providing a unique experience at the festival through our Stage 7 activation, but we are able to provide unique access for music fans who can’t attend the festival through this incredible live stream approach.”
Visit this link to view the Ultra Music Festival announcement video featuring DJ/producer Martin Garrix, and sign up here to receive Ultra Music Festival news. For all further information on Ultra Music Festival, please visit ultramusicfestival.com.
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. For more information visit the Twitch website and the blog.
About ULTRA Worldwide™
ULTRA WORLDWIDE is the global edition of the World’s Premier Electronic Music event, ULTRA MUSIC FESTIVAL. The ULTRA brand was founded in 1997 by Executive Producer, President, & CEO Russell Faibisch, and began producing electronic music events in South Florida, which led to the inaugural Ultra Music Festival in 1999 on the sands of Miami Beach. The internationally renowned festival, which has taken place every March since its inception, celebrated its 16th anniversary from March 28-30, 2014 by bringing over 165,000 music enthusiasts to the sold out waterfront event in the heart of the City of Miami. Ultra Music Festival returns to Bayfront Park for its 17th annual edition, March 27-29, 2015. Over the past 17 years, literally thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at ULTRA festivals in ARGENTINA, BRAZIL, CHILE, CROATIA, IBIZA, JAPAN, KOREA, SOUTH AFRICA and of course MIAMI, as well as ROAD TO ULTRA events in CHILE, COLOMBIA, PARAGUAY, SEOUL, TAIWAN, THAILAND, TOKYO, the USA, and now forthcoming events in MACAU and BALI. Each and every new global edition is founded on the same successful recipe that has been perfected over 17 years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.
7UP® is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS). A favorite since 1929, 7UP® is THE UNCOLA. 7UP® is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand’s latest news and updates, follow 7UP® at Facebook.com/7UP or Twitter.com/7UP.