BURLINGTON, Mass.--(BUSINESS WIRE)--Demandware®, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today, released its Shopping Index which measures digital commerce growth and identifies the trends driving that growth. The Shopping Index analyzes same site results over time assessing the behavior of more than 100 million consumers globally that shop with retailers on the Demandware Commerce Cloud. With increasing competition in the retail industry, the Shopping Index underscores that retailers that do not emphasize agile growth over the status quo risk failure.
The Demandware Shopping Index measures digital commerce growth across two key attributes—shopping attraction and shopper spend. The Shopping Index reveals that shopper attraction, which measures the number of shoppers(3), was up 25% in the fourth quarter 2014 over the fourth quarter last year and drove 81% of the digital commerce growth. In addition, shopper spend, which combines site visit frequency, conversion rate and average order value (AOV), grew 6% in the fourth quarter 2014 over the fourth quarter last year and drove 19% of the growth. The combination of shopper spend and shopping attraction yields the Shopping Index of +32%.
The data revealed a significant year over year surge in cross-device shopping, with 21% of all multi-visit shoppers now using multiple devices. Additionally, computers and smartphones displaced computers and tablets as the new favorite device pairing for shoppers.
“Many retailers are leveraging offers and discounts to drive consumers to their sites. That pays off in attraction but can negatively impact margin. The opportunity is for retailers to leverage the cross-device growth to deliver richer and more seamless experiences that maintain context as the consumer migrates from one device to another throughout her day or shopping journey,” said Elana Anderson, SVP Worldwide Marketing, Demandware. “Retailers that take advantage of this opportunity will more effectively engage and retain their customers and drive conversion.”
"The retail industry is transforming at an astounding rate and retailers must rely on data to anticipate shopper desires and deliver relevant, personalized experiences," said Rama Ramakrishnan, Chief Data Scientist, Demandware. “The Demandware Commerce Cloud powers more than 1,100 digital commerce sites across the globe and manages the interactions of more than 200 million shoppers on an average monthly basis. By tapping into the power of this data, we provide rich guidance to retailers on trends and opportunities to help them enhance consumer shopping experiences.”
For more details and data, please visit: http://www.demandware.com/Shopping-Index.
About The Demandware Shopping Index
The Demandware Shopping Index measures digital commerce growth and is the product of two key attributes—shopping attraction and shopper spend. The index represents an analysis of same site data over time and incorporates the behavioral data of over 100 million shoppers interacting with those sites. Demandware sourced data from digital commerce sites transacting on the Demandware Commerce Cloud that were live during Q4 of both 2014 and 2013. The index and the corresponding set of key digital commerce metrics will be published twice annually.
(1) The Shopping Index is an indicator of digital commerce growth and represents the product of two metrics: shopping attraction and shopper spend. Shopping attraction represents the growth in shoppers. Shopper spend is the product of site visit frequency, conversion rate and average order value (AOV).
(2) All results and findings in this press release compare the fourth quarter of 2014 to the fourth quarter of 2013.
(3) “Shoppers” is defined as registered visitors.
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. Demandware’s open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email firstname.lastname@example.org.
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